Senior Director, Customer & Digital Analytics

Senior Director, Customer & Digital AnalyticsReports to: VP, Media & Lifecycle Marketing Who are we, and what do we do?      Edible Brands® was launched in 2022 to bring together powerful, purpose-led brands under one unified purpose: to enrich everyday life through celebration, nourishment, and wellness. Today, Edible Brands powers three bold and growing concepts across 700+ locations worldwide.Our portfolio spans Edible Arrangements®, the iconic gifting brand; Rōti®, a Mediterranean-inspired fast-casual restaurant; edibles.com™, a trusted marketplace for low-dosage THC & CBD wellness products; and BerryDirect®, our robust supply chain infrastructure. Together, these brands are fueled by The Edible Way—a set of employee-driven values that keep us committed, collaborative, adaptable, results-driven, and always ready to celebrate.The Big Picture: As Senior Director of Customer & Digital Analytics, you will be the analytical and data product engine behind our marketing, personalization, and customer strategy across all Edible Brands. This is a broad, high-impact role that sits at the intersection of analytics, MarTech, and customer experience.You will own the tools, data, and insights that power how we understand, reach, and engage our customers — from media mix modeling and campaign measurement to personalization infrastructure and voice of customer programs. Reporting to the VP of Media & Lifecycle Marketing, you will partner closely with the VP of AI & Data Engineering to leverage shared data infrastructure and translate it into decisions that drive revenue, loyalty, and brand growth across all three of our concepts.This role requires someone who is equally comfortable in the data and in the boardroom — a rigorous analyst, a skilled MarTech operator, and a compelling storyteller who can influence at the executive level.Location: This position will be onsite at our Corporate Office in Sandy Springs, GA Monday – Friday. What You Will Own:Customer & Campaign AnalyticsOwn end-to-end campaign and media performance measurement across paid, owned, and earned channels — delivering clear ROI visibility to marketing leadership across all brands.Own end-to-end marketing channel tracking and attribution, ensuring accurate measurement of performance from media spend through to revenue, including implementation, validation, and ongoing optimization of tracking infrastructure across all platforms.Lead media mix modeling (MMM) efforts to optimize marketing spend allocation across channels and brands, partnering with internal teams and external vendors as needed.Develop and maintain customer segmentation models, lifetime value frameworks, and cohort analyses that inform lifecycle marketing, CRM, paid media, and eCommerce strategy.Build and maintain executive-ready dashboards and reporting that give leadership real-time visibility into customer behavior, campaign performance, and marketing effectiveness.Personalization & Digital AnalyticsOwn and evolve our personalization strategy across digital and marketing channels, translating customer data into tailored experiences that drive engagement and conversion.Oversee and execute digital analytics infrastructure and measurement across web and app properties, ensuring accurate tracking, attribution, and insight generation leveraging tools such as Adobe Analytics, GA4, and SegmentPartner with CRM, lifecycle marketing, paid media, and eCommerce teams to deliver actionable audience insights that enable targeted, relevant customer communications at scale.MarTech OwnershipOwn and administer Segment (Customer Data Platform) — including data pipeline integrity, audience creation, and integration with downstream marketing and personalization tools.Own and manage Qualtrics — designing and maintaining voice of customer programs, experience measurement surveys, and feedback loops that inform brand and marketing decisions.Own and manage Dynamic Yield—including platform configuration, personalization strategy, testing roadmap, and ongoing optimization to drive conversion and revenue growth.Own and manage Adobe Analytics and Google Analytics 4 (GA4)— including implementation, configuration, data integrity, and ongoing optimization to ensure accurate performance measurement and attribution.Evaluate, recommend, and implement additional MarTech tools that advance our analytics and personalization capabilities, in partnership with the VP of AI & Data Engineering.Serve as the primary business owner for the marketing data stack, ensuring tools are configured, governed, and adopted effectively across teams.Leadership & Cross-Functional PartnershipBuild, lead, and develop an analytics team that directly supports Edible Arrangements® and Rōti®, while serving as a consulted and informed partner on analytics strategy for edibles.com™Establish a strong working relationship with the VP of AI & Data Engineering, leveraging shared data infrastructure while advocating for the analytical needs of the marketing organization.Translate complex data into clear, compelling stories that drive alignment and action across marketing, brand, and executive audiences.Recruit, develop, and mentor analytical talent, building a team culture of curiosity, rigor, and impact.What You Bring:Experience8+ years of progressive experience in customer analytics, digital analytics, or marketing analytics.At least 4 years in a senior leadership or people management role.Proventrack recorddelivering actionable insights and measurable marketing impact in a multi-brand or multi-channel consumer environment.Hands-on experience owning and administering a Customer Data Platform — Segment experience strongly preferred.Experience designing and managing voice of customer programs using tools such as Qualtrics or equivalent platforms.Deep expertisei n media mix modeling — either building models internally or managing external partners and interpreting outputs to drive spend decisions.Strong background in customer segmentation, LTV modeling, personalization strategy, and lifecycle analytics.Experience in eCommerce, retail, or consumer brands strongly preferred.Experience managing and developing team members, including coaching, performance management, and fostering a collaborative, high-performing team environmentTechnical SkillsProficiency in SQL (required) and Python or R for data analysis and modeling.Expert-level experience with visualization tools — Tableau and/or Power BI.Familiarity with Azure cloud data environments and working within shared data infrastructure.Expert-level ownership of web and digital analytics platforms(e.g., Adobe Analytics, Google Analytics 4).Working knowledge of Paid Media, CRM and marketing automation platforms and how they connect to the broader data ecosystem.How You Work:You are deeply curious about customer behavior and you let that curiosity drive your analytical agenda.You build strong relationships with non-technical stakeholders and are known for making data accessible and actionable.You are a skilled MarTech operator who understands that the best tools are only as good as the strategy and governance behind them.You are comfortable operating at both the strategic and executional level — setting direction one moment, pulling data the next.You thrive in a fast-moving, entrepreneurial environment where priorities can shift and adaptability is essential.You are collaborative by nature and work well within a matrixed structure, partnering across marketing, data engineering, and brand teams.You are a developer of people and take genuine pride in building analytical capability in those around you.What We Offer: Strong team-oriented environment, emphasizing cross-functional partnerships The stability and resources of an industry-leading company successfully operating for 25 years, with the agility and innovation of a startup, allowing you to make a significant impact and shape our future. Growth & Development – Each team member has a visible and immediate impact on the business, offering abundant opportunities for personal and professional growth as we scale in size and sophistication Healthcare plans that include health/dental/vision insurance, 401K Plan, company-paid life insurance and short-term disability, flexible spending account options and more Paid time off, including sick days & holidays to support work-life balance We are proud to be an EEO/AA employer. Applicants for employment are considered without regard to race, creed, color, religion, sex, sexual orientation, marital status, national origin, age, disability, veteran status, or being a member of the Reserves or National Guard.