Marketing Specialist (Job ID: BYRTIA1)

Overview IMPORTANT – WATCH THIS QUICK LOOM VIDEO ON HOW TO GET HIRED: ENGLISH REQUIREMENT: C1 English level is required. The selected candidate will speak strictly in English during their shift. Please submit your resume and an audio recording in English. Job Details Job Title: Marketing Specialist Job ID: BYRTIA1 Industry: Medical Location: LATAM / South Africa / PH if needed Job Status: Part Time (to full time) Work Schedule: Monday to Friday, availability during EST business hours Salary: $8 - $11 per hour Target Start Date: ASAP Role Overview About the Client: The client is a growing psychological therapy and testing practice. They specialize in providing high-quality therapy and diagnostic testing (e.g., for first responders and police candidates). They are in a growth phase and are looking for a proactive, tech-savvy marketing professional to help scale their team of clinicians. About the Role: The client seeks a high-energy Marketing Specialist (Virtual Assistant). This is a strategic, proactive role focused on lead generation and translating clinical expertise into a digital presence to attract the right clients—specifically those seeking therapy and testing rather than medication management. Key Responsibilities Digital Marketing Strategy: Develop and execute comprehensive marketing strategies aimed at first responder agencies and healthcare professionals. Content Creation: Craft compelling content including blog posts, newsletters, and social media updates that resonate with the target audience. SEO Management: Optimize website content for search engines to enhance visibility for relevant keywords related to mental health services for first responders. Social Media Engagement: Manage social media platforms, creating engaging posts that drive awareness and interaction among followers. Analytics and Reporting: Analyze marketing performance metrics to assess the effectiveness of campaigns and suggest improvements. Audience Segmentation: Identify and segment target audiences to tailor messaging for different groups, including agencies and individual first responders. Networking and Outreach: Develop relationships with potential referral sources, including healthcare providers and first responder agencies, to expand reach. Collaboration: Work closely with the team to align marketing efforts with overall practice goals and client needs. Qualifications & Skills Experience: Minimum 2+ years of experience marketing for American-based companies (Healthcare or Service Industry preferred). Technical Savvy: Familiar with modern marketing technologies and social media algorithms; ability to use AI tools to optimize workflow (but not rely on them for core creativity). Communication: Exceptional written and verbal English skills. Comfortable making occasional outbound "warm" contacts to build referral relationships. Mindset: Proactive, able to pursue visibility with minimal micromanagement. Education: Bachelor’s degree in Marketing, Communications, or a related field is highly preferred. Monitoring Tools: Open to using monitoring tools like Hubstaff. #J-18808-Ljbffr