Marketing Coordinator

Marketing Coordinator

The Marketing Coordinator plays a pivotal role in driving the organization's footprint by supporting the end-to-end execution of data-driven paid media campaigns across multiple platforms. Serving as a central logistical hub, this role collaborates closely with cross-functional internal teams and external agencies to traffic assets and align all deliverables with overarching organizational messaging. By maintaining rigorous operational systems and tracking key performance metrics, the Coordinator ensures campaigns are continuously optimized and budgets are effectively managed to meet strategic goals.

Responsibilities

Paid Media Execution & Campaign Support

• Support the end-to-end lifecycle of data-driven paid campaigns across major platforms (Meta, Google, LinkedIn, TikTok, print, email and programmatic).
• Coordinate with internal departments and external agencies to develop and traffic assets, set audience targeting, and ensure deliverables are on-brand, on-schedule, and aligned with integrated content calendars.
• Act as the logistical point of coordination for paid media initiatives supporting signature organizational programs, such as Never Is Now.

Analytics, Reporting & Optimization

• Track, analyze, and report on key performance metrics (CPA, ROAS, conversion rates, etc.), proactively flagging pacing variances to leadership.
• Apply advertising best practices, including A/B testing and audience segmentation, to help optimize live campaigns.
• Maintain organized, accessible records of campaign performance histories and creative archives.

Cross-Functional Coordination & Operations

• Coordinate the review and approval workflows for paid creative, consolidating cross-departmental feedback and overseeing revisions through to final delivery.
• Maintain internal systems for campaign documentation, budget tracking, and insertion orders.
• Assist in managing external agency relationships and support ad-hoc marketing priorities as needed.

Qualifications

Skills

• Foundational understanding of paid digital media channels. (social media and programmatic platforms);
• Strong analytical skills with comfort working in data and performance reporting;
• Exceptional organizational skills and the ability to manage multiple deadlines simultaneously;
• Clear, concise communicator willing to ask questions and drive action;
• Familiarity with project management tools such as Asana, Monday.com or Smartsheet, preferred;
• Familiarity with AEO, SEO, SEM and how paid and organic strategies work in concert, preferred;
• Familiarity with managing budgets and tracking spend, preferred.

Attributes

• Committed to contributing to a culture where everyone thrives
• Collaborative team-player with genuine curiosity and an eagerness to learn
• Detail-oriented with the ability to manage multiple priorities simultaneously
• Confidence in receiving and acting on feedback; ability to iterate quickly
• Energized by ADL's mission to fight antisemitism and hate

Work Experience

• The ideal candidate has experience in a paid media, digital marketing, advertising or marketing operations environment; internship and freelance experience are welcome
• Experience at an advertising or creative agency, marketing, media or nonprofit organization is a plus

Education

• Bachelor's degree or equivalent professional experience required

Work Environment

• ADL is a hybrid environment; this role will require 3 days in the office;
• Additional hours required as necessary to manage workload during peak campaign periods.

Compensation

• This position has a salary range of $55,000 to $65,000. This salary range is reflective of a position based in New York, New York. Please note that actual salaries are commensurate with experience and reflect the budget for a given position, and since ADL has a location-based compensation structure, there may be a different range for candidates in other locations. For an overview of our total rewards package, please visit