Director of Sales and Marketing - Senior Living

Director of Sales and Marketing – Central Illinois/Indiana Region

This is an exciting regional leadership opportunity with a well-established senior living organization committed to enriching the lives of residents across multiple communities. Lead strategic sales and marketing efforts on the road , directly impacting the growth and reputation of eight sites. Enjoy the autonomy of a remote-based role with a company-provided vehicle, and make a measurable difference in small-town markets.

Director of Sales and Marketing Benefits & Compensation

• Competitive base salary (~$115K ) plus a performance-driven quarterly bonus structure
• Quarterly bonuses for both occupancy growth in underperforming communities ($1,500–$5,000 per quarter ) and sustained high regional occupancy ($2,500–$4,000 per quarter )
• Company vehicle provided for regional travel
• Comprehensive health, dental, and vision coverage
• 401(k) with company match and generous paid time off
• Supportive culture with autonomy, territory ownership, and long-term career growth

Director of Sales and Marketing Requirements & Qualifications

• Bachelor’s degree in marketing preferred
• Minimum 5 years of sales and marketing experience, with at least 2 years in a leadership role within senior living, healthcare, or a related sector
• Proven track record in achieving sales goals and driving occupancy growth for multiple sites
• Located within or very near the Central IL/IN region; willing and able to travel locally in a regional, on-the-road capacity
• Strong understanding of digital marketing, social media, and community engagement
• Excellent communication, interpersonal, and negotiation skills
• Analytical mindset with proficiency in CRM software and Microsoft Office Suite

Director of Sales and Marketing Preferred Background & Skills

• Experience leading sales for multiple senior living or healthcare communities
• Ability to motivate dispersed teams and drive change in underperforming locations
• Comfortable operating in rural or small-market territories

Director of Sales and Marketing Day-to-Day Responsibilities

• Travel regularly across 8 senior living communities in Central IL/IN, leading onsite sales and marketing activities
• Strategize and execute plans to increase occupancy and revenue, especially in underperforming buildings
• Mentor and coach local sales teams to maximize lead conversion and relationship-building with prospective residents and families
• Analyze regional trends and metrics to identify growth opportunities and adjust tactics
• Oversee and support the implementation of integrated marketing campaigns and outreach events
• Represent the communities at regional events to build brand visibility and referral partnerships

If you are a driven sales leader who thrives with regional ownership, community impact, and the rewards of improving occupancy and performance across multiple sites, this is your next career move.