Segment Marketing Lead, Strategic Sales Group and Commercial Contracting & Strategy

Responsibilities Develop and execute multi-year segment marketing strategies to drive growth and market share for both the Strategic Sales Group (Surgical Endoscopy, Multi-Disciplinary Therapies and Capital Management Teams) and the Commercial Contracting & Strategy organization. Collaborate with CCS leaders on GPO / Contract Strategy & Activation. Collaborate with CCS leaders on Contract Pull-Through & Compliance by owning marketing strategy to drive contract pull-through across IDNs and health systems, ensuring contracted products are adopted at the facility level. Collaborate with CCS leaders on IDN / Health System Engagement by designing and executing account-based marketing strategies targeting priority IDNs and health systems aligned to contract coverage and growth opportunity. Support Strategic Accounts teams with system-specific opportunity assessments, tailored engagement plans to drive system-wide adoption, and develop marketing programs that support system standardization initiatives and multi-site conversions. Coordinate with other Segment Marketing Leads to ensure alignment and communication across US Sales Channels. Field-based position that requires frequent domestic travel. Qualifications Bachelor's Degree. Minimum of 10 years of professional experience within the healthcare/medical device industry. Minimum of 5 years of downstream marketing experience + 5 years of sales experience. Direct experience supporting or working with GPO contracts and processes, IDNs / health systems, Contract pull-through or access-driven initiatives. Strong understanding of healthcare contracting structures (tiers, compliance, admin fees), supply chain, and procurement decision-making. Strong written and verbal communication skills. Demonstrated success in leading cross‑functional teams. Strong analytical skills. Presentation skills and executive presence. Previous Corporate/Strategic Accounts IDN sales experience within the medical device/healthcare industries. Storytelling expertise. Ability to work and thrive in a cross‑functional matrixed division with various key stakeholders. Ability to lead through others and influence without authority. #J-18808-Ljbffr