Audience Insights Strategist

Job Description POLITICO is seeking a Senior Audience Insights Analyst to join the Insights Team. This role will partner with the Media Business and Advertising Sales teams, manage day‑to‑day audience insight requests, and translate data into actionable recommendations that support revenue growth and strategy across the organization. What You'll Do Partner with the Media Business and Advertising Sales teams to align audience insights and targeting strategies with campaign goals. Build custom audiences and develop tailored targeting recommendations to meet advertiser objectives. Translate complex data into clear, actionable insights and compelling data storytelling across teams. Manage day‑to‑day audience insights requests, ensuring timely and consistent delivery of high‑quality analysis. Maintain, enhance, and scale audience resources to support cross‑functional teams. Collaborate with Data & Insights partners to help prioritize projects based on market needs and data gaps. Integrate audience insights into new product launches, campaign briefs, and go‑to‑market strategies. Own and manage the Data Management Platform (DMP), including vendor communication, platform optimization, and data integration across advertising products. What You'll Need 2+ years of experience in data, analytics, audience insights or media buying. Strong proficiency in Excel, including pivot tables, lookups, and data visualization. Experience building presentations with the ability to clearly communicate data visually. Proven ability to translate data into actionable insights that support business objectives. Strong communication skills, with the ability to present structured information clearly and tailor messaging to different audiences. Excellent organizational skills, with the ability to manage and prioritize multiple requests and projects simultaneously. A growth mindset and intellectual curiosity, particularly around first‑party data, audience targeting, and insights‑driven strategy. Title Audience Insights Strategist Posting Date 2026-05-04 #J-18808-Ljbffr POLITICO