Managing Strategist, Email & SMS

Managing Strategist, Email & SMS The Managing Strategist is a member of our Development Department. The Managing Strategist is responsible for managing the planning and execution of the DLCC’s email and mobile messaging programs, including content calendaring, production management, drafting, copy review, reporting, and more. This role will also be responsible for leveraging donor data, behavior patterns, and campaign metrics to optimize grassroots fundraising pipelines. The Managing Strategist manages a team of online fundraisers to execute the Email and SMS programs’ day‑to‑day running. They contribute to the team’s growth and professional development. They will work closely with the Deputy Director and Senior Director of Online Fundraising to ensure that all outbound content maximizes engagement and impact with donors, is accurate, and best reflects the DLCC's overall communications and political strategies. The Managing Strategist, Email & SMS reports to the Deputy Director of Online Fundraising. The DLCC is a hybrid organization located in Washington. This position is eligible to be permanently remote or for flexible work arrangements. Values CREDIBILITY: We are respected and trusted in words and actions. INCLUSIVE: The DLCC values the unique experience and perspective of all who work here. We strive to make all contributors feel welcomed, valued, and respected. We focus on outcomes, recognizing different people approach opportunities and challenges differently. INITIATIVE: We exhibit high levels of creativity in our work and need all team members to proactively contribute ideas to move our work forward. RESULTS DRIVEN: Our team undertakes projects professionally and executes them fully and to completion. RISK: We identify opportunities to employ new ideas and tactics, and execute these ideas when we believe the potential reward outweighs the risk. We evaluate, learn, and improve our strategy, both when the risks pay off and when they do not. TEAMWORK: We work collaboratively, additively, and in sync with our colleagues. Our individual work considers the needs, capacity, and expertise of those we work alongside. Responsibilities Plans, drafts, and develops comprehensive outbound content calendars for the DLCC’s email and mobile programs, in alignment with organizational and departmental strategies. Designs and implements long‑term content, audience segmentation, and optimization plans in consultation with the Deputy Director. Analyzes donor behavior and campaign metrics to inform and optimize grassroots fundraising strategies. Monitors grassroots donor progression through the fundraising cycle, identifying bottlenecks and opportunities to advance donors through the pipeline. Collaborates with marketing, development, and external vendors to integrate data insights into fundraising content and strategies. Provides data‑informed feedback and recommendations to the Deputy Director and Senior Director on email, mobile, acquisition, and reactivation strategies. Executes email, mobile, acquisition, and reactivation strategies. Monitors email deliverability metrics and executes list hygiene efforts across the DLCC’s platforms, troubleshooting with the Deputy Director and Senior Director when necessary. Collects and provides feedback on the quality and functionality of DLCC’s digital fundraising technology platforms, including the organization’s deliverability tools, CRM, CMS, and contribution platforms. Troubleshoots technology platforms with the online team, as needed, and appropriately escalates. Assigns and synthesizes staff deliverables into reports and updates for the Deputy Director. Collaborates across the organization to understand and support the implementation of our integrated donor pipeline and experience. Stays current on technological advances and innovative thinking in the field, and provides recommendations to the Deputy Director and Senior Director on their application to the DLCC program. Other duties as assigned, including some evening and weekend work. Management Establishes deadlines and expectations for the Email & SMS team’s day‑to‑day administrative functions, including calendaring, drafting, production, quality assurance, segmentation, testing, reporting, and sending. Sets standards and ensures team compliance for Email & SMS work products in alignment with DLCC values. Ensures the Email & SMS staff and vendors are appropriately meeting these deadlines and expectations. Provides feedback on email and mobile drafts, ensuring content contains detailed personalization, creative targeting, and innovative tactics, while maintaining accuracy and consistency with DLCC core messaging and collateral. Regularly attends training and pursues continued education in supervision skills. Upholds DLCC expectations for supervisors. Acts with integrity and awareness of one’s power as a leader. Maintains a harassment‑free and inclusive workplace for team members. Cultivates and guides the professional growth of the team by establishing and maintaining thoughtful opportunities to learn, grow, and receive constructive feedback, as well as leading regular performance coaching and assessments. Outcomes The DLCC’s email and mobile fundraising channels grow annually through 2030 and directly support the increased net income and/or audience and engagement growth of other channels’ fundraising and DLCC platforms (i.e., social media, website, store). The DLCC's email and mobile fundraising content is effectively optimized and integrated with DLCC’s brand development and messaging across channels, employing online‑to‑offline strategies that deepen supporters’ relationships with DLCC. The DLCC has active, engaged, and growing online audiences that recognize, understand, value, and respond to our content. The DLCC’s grassroots channels successfully transition 1.5% of grassroots donors into mid‑level giving tiers. The DLCC’s donor renewal, average lifetime gifts, and conversion rates for one‑time donors to monthly recurring donors increase. Assigned duties are managed and completed in a timely, detail‑oriented, and consistent manner. The DLCC’s email program has high‑quality deliverability aligned with industry best practices and email service provider guidelines. The DLCC’s email and mobile calendars are well organized, well maintained, and responsive to the national news cycle, and aligned with the current fundraising environment. Staff perform to high standards, continuously improve, have clarity about expectations, and are empowered to succeed. Qualifications At least four years of relevant online fundraising experience at a political committee, agency, campaign, or similar organization. Excellent writing skills as well as strong written, verbal, and interpersonal communication skills. A strong interest in data‑driven marketing and communications. Exceptional attention to detail. Experience working with CRM technology, including but not limited to Action Network, ActBlue, Switchboard, and NGP. Strong proficiency in HTML/CSS, liquid personalization, and experience in troubleshooting email builds with success. Foundational understanding of email deliverability, performance metrics, and acquisition. Project or people management experience is required. Strong attention to consistency, detail, and a commitment to providing a top‑tier donor experience. The ability to identify opportunities and execute with accuracy in rapid response situations. Physical Requirements Working from a computer for long periods of time. While performing the duties of this job, the employee is frequently required to communicate using the telephone, email, and in person with stakeholders. This position may have very minimal travel expectations and is eligible for flexible work hour arrangements. This role may require work outside of normal business hours. Compensation & Benefits Salary: $80,000 – $86,000 per year, commensurate with experience and qualifications. Unlimited paid time off, including time off for all Federal holidays and the week between Christmas and New Year, and sick days. Fully paid health, vision and dental insurance for the employee and spouse/partner and dependents. Up to 6% retirement employer contribution. Monthly use‑it‑or‑lose‑it $100 transit benefit for employees located in the DC region. Employer contribution of $500 to the employee’s Flexible Spending Account, and opportunity to withhold pre‑tax income for Dependent Care Account. Up to $5,000 employer‑paid Health Reimbursement Account for IVF‑related costs or Adoption Assistance, and up to $2,500 for employer‑paid Health Reimbursement Account for out‑of‑pocket dental and orthodontic expenses. Monthly $100 student loan payment benefit. Monthly $100 mobile phone reimbursement, and more. The DLCC is committed to an inclusive and equitable environment and diversity among its staff and recognizes that its continued success requires the highest commitment to engaging, retaining, and supporting a diverse staff that provides the best quality services to supporters and constituents. The DLCC is an equal opportunity employer and it is our policy to recruit, hire, train, promote and administer any and all personnel actions without regard to sex, race, age, color, creed, national origin, religion, sexual orientation, gender identity or expression, physical or mental disability, personal appearance, marital status, family responsibilities, genetic information, or any other legally protected basis. The DLCC will not tolerate any unlawful discrimination and any such conduct is strictly prohibited. #J-18808-Ljbffr Democratic Legislative Campaign Committee