Vice President of Marketing (Greensboro)

We are seeking a strategic and hands‑on Vice President of Marketing to lead all marketing functions for a growing manufacturing organization serving both residential and commercial markets. This executive will be responsible for shaping and executing an integrated marketing strategy that strengthens brand positioning, drives demand, and supports business growth.

The ideal candidate brings a blend of strategic leadership, product-line ownership, and modern digital marketing expertise within a B2B or industrial/manufacturing environment.

Key Responsibilities

• Product Line Management
  • Oversee marketing strategy and positioning for both residential and commercial product portfolios
  • Partner closely with product management, sales, and operations to drive go-to-market success
  • Identify market opportunities, customer segments, and product lifecycle strategies
• Brand Management
  • Define and maintain a strong, consistent brand identity across all channels
  • Elevate brand presence in highly competitive and technical markets
  • Ensure alignment of messaging across business units and product lines
• Marketing Communications
  • Lead development of compelling internal and external communications strategies
  • Oversee content development including sales collateral, technical materials, and thought leadership
  • Support executive and corporate communications initiatives
• Advertising & Campaign Strategy
  • Develop and execute multi-channel advertising strategies (digital and traditional)
  • Manage agency relationships and campaign performance
  • Optimize spend and ROI across paid media, events, and trade channels
• Digital, Online & Social Media Marketing
  • Drive digital transformation of marketing including website, SEO/SEM, and analytics
  • Lead social media and online engagement strategies to build awareness and generate leads
  • Implement marketing automation and data-driven campaign optimization
• Leadership & Strategy
  • Build, lead, and mentor a high-performing marketing organization
  • Establish KPIs and performance metrics aligned with growth objectives
  • Collaborate cross-functionally with sales, operations, and executive leadership

Qualifications

• 12+ years of progressive marketing experience, including leadership roles
• Proven success in manufacturing, industrial, or B2B product-based environments
• Strong experience managing multi-channel marketing, brand strategy, and product marketing
• Demonstrated expertise in digital marketing, demand generation, and analytics
• Experience supporting both residential (channel/distribution) and commercial (B2B/spec-driven) markets is highly preferred
• Ability to operate at both strategic and execution levels

Desired Skills and Experience

• Marketing
• Digital Marketing
• Product Management
• Category Management
• Product Line Management
• Brand Management
• Marketing Communications
• Strategy