CRM Content Communication Coordinator

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The Student Access, Enrollment Management, and Student Affairs team seeks a talented, detail-oriented, and enthusiastic professional to join our dynamic and collaborative team as a Content Communication Coordinator. This role drives student engagement through strategic content development and CRM system support across multiple departments and user groups.

As part of a high-energy team passionate about the mission of higher education, the coordinator will coordinate with student service teams to create student-centered outreach content.

Think of this role as a “creative content communication” role, with a strong mix of technical know-how and communication savvy. The ideal candidate is a patient, creative communicator who can turn complex internal systems into student-friendly processes. By leveraging creative content development, data-driven messaging, and cross-campus collaboration, this role enhances communication strategies and efforts across print, email, text and digital platforms to meet the evolving needs of prospective and current students.

Position Summary:

The Coordinator oversees the collection, creation, development, and strategic student outreach content within a higher education setting. Reporting directly to the Director of Student Access and Outreach, this role is pivotal in coordinating cross-departmental efforts to craft compelling, accurate, and timely outreach materials that support the institution's recruitment, enrollment, and retention goals.

Key Responsibilities

25% - Campus Expertise, Strategic Insight & Content Development

• Serve as a subject matter expert in content development for student-facing campaigns, with a focus on strategic messaging, accessibility, and engagement.
• Provide guidance on best practices in communication strategies, ensuring alignment and achievement of student needs and institutional goals.
• Contribute to the planning and execution of campus-wide communication initiatives, offering insight on accurate message and appropriate timing.
• Translate department and institutional goals into communication strategies that support key student milestones such as application, registration, financial aid, and graduation.

25% - Cross-Department Collaboration & Partnerships

• Build and sustain collaborative relationships with departments, including Student Services, Marketing and Communications, Institutional Research (IR), and Information Technology (IT).
• Coordinate with the Director and cross-functional teams to design and launch integrated outreach campaigns supporting recruitment, enrollment, retention and graduation.
• Facilitate ongoing conversation and collaboration between departments to ensure consistency, efficiency, and continuous alignment in outreach efforts.

25% - Campaign Analysis & Continuous Improvement

• Work with the Director to enhance communication outreach through ongoing analysis of campaign effectiveness using key performance metrics, including:
  • Open rates
  • Click-through rates
  • Delivery success/failure rates
• Work with the Director to provide accurate and specialized messaging for outreach development.
• Create dynamic, data-driven messaging sequences tailored to student lifecycle stages (prospects, applicants, enrolled, returning, graduation, parents).
• Support messaging enhancements by identifying communication gaps and collaborating with teams to improve outreach opportunities.
• Work with the Director to ensure data accuracy and connectivity across departments to maintain timely and effective messaging flows.
• Provide actionable insights and recommendations to improve future outreach effectiveness.
• Present regular performance reports to leadership, highlighting successful strategies and improvement areas.

20% - Project Management & Timelines

• Oversee the creation and content of outreach campaigns.
• Work with the Director to create, monitor, and update communication and outreach calendar.
• Develop and maintain project plans, ensuring all outreach materials meet deadlines and strategic goals.
• Monitor workflows, allocate tasks, and adjust timelines as needed to ensure timely execution.

5% - Professionalism & Confidentiality

• Demonstrate reliability and ethical judgment in a fast-paced, high-stakes environment.
• Stay informed on trends in higher education marketing, student engagement, and digital communication strategies.
• Participate in professional development opportunities to enhance knowledge and effectiveness in the role.
• Maintain student confidentiality at all times.

Qualifications:

• Bachelor's degree in communications, Journalism, Public Relations, Marketing, Higher Education Administration, or related field.
• Excellent written and verbal communication skills, with the ability to craft engaging and accurate content for varied audiences.
• Experience utilizing data analytics for marketing campaigns.
• Strong project management skills with the ability to coordinate multiple initiatives simultaneously.
• Strategic thinker with an understanding of data-driven marketing principles.
• Ability to work collaboratively across departments and with external partners.
• Demonstrate ability to work in a confidential, fast-paced environment and adapt to changing priorities.

Preferred Qualifications:

• 2-3 years of experience preferred in content development, marketing, writing, or outreach within higher education or a similar environment.
• Experience with higher education outreach, recruitment, and retention strategies.
• Familiarity with multilingual marketing and culturally responsive outreach practices.
• Knowledge of social media platforms, digital marketing tools, and website content management.
• CRM experience

Work Environment:

This role operates in a dynamic higher education setting, requiring flexibility, strategic thinking, and a proactive communication and content management approach. Extended and flexible hours may be required during academic terms.

The College of Southern Idaho is an equal opportunity employer with a commitment to cultivating and sustaining an environment in which our employees and learners thrive. The College prohibits discrimination on the basis of any legally protected status.