Ecommerce Marketing Manager

Shopify Growth & E-commerce Marketing Manager

About TFC Marketing:

TFC Marketing is a premier digital marketing and e-commerce strategy firm headquartered in Brickell. Since its inception over ten years ago, TFC has grown client revenue over $500M through its expertise in e-commerce and lead generation. TFC has worked with clients both locally and nationally, including Mr. Hospitality (Queen Miami Beach, Marion), E11even, American Social, Raw Nutrition, Revive Supplements, Torch, Diamond CBD, USA Sports Medicine, and many more.

Responsibilities:

Actively contribute to:

• Ad angles, hooks, and offers (not just overseeing)
• Funnel builds (landing pages, PDP optimization, bundles)
• Email/SMS strategy and flows

Identify and execute high-impact revenue levers:

• AOV increases
• Conversion rate improvements
• LTV expansion
• Test rapidly and iterate based on real performance data (not theory)
• Own the relationship. Be each client's primary strategic contact: weekly calls, same-business-day responsiveness, and a no-surprises communication standard.
• Quarterback the growth strategy. Maintain a living growth plan per account — ad angles and offers, funnel and PDP priorities, email/SMS strategy — and direct specialists against it.
• Drive the revenue levers. Identify and prioritize AOV, conversion rate, and LTV opportunities from real performance data, and turn them into briefs the team can execute fast.
• Defend and report the numbers. Send weekly recaps that tie spend to outcomes, lead the results conversation, and own the narrative when performance dips.
• Grow the book. Surface and close expansion opportunities — added channels, increased scope, new initiatives — across your accounts every quarter.
• Protect retention. Spot at-risk signals early, run save plans with your Account Director, and secure renewals on schedule.

What Success Looks Like

• Retention: zero relationship-attributable churn across your book; renewals secured on schedule.
• Communication discipline: same-business-day client responses, weekly calls held, weekly recaps on time =95%.
• Account performance: a current growth plan on every account, with shared accountability alongside media buying for each client's agreed targets.
• By day 90 (end of probation): independently owning the full 7–10 account book.

Must-Have Experience (Non-Negotiable):

Personally scaled at least one (ideally multiple) Shopify DTC brand from $0 to $100K+/month in revenue

Direct ownership of strategy and execution (not just managing a team or reporting)

Direct experience working inside an agency setting

Deep understanding of full funnel growth

• Paid acquisition (Meta primarily)
• Email/SMS (Klaviyo or similar)
• On-site conversion optimization (PDP, bundles, upsells, AOV)

Able to clearly break down:

• What you tested
• What worked/didn't
• How they scaled profitably (not just revenue)

Tools You've Worked With:

• Meta ads manager
• Shopify (For analytics & Management)
• WordPress (For analytics & Management)
• Google Tag Manager
• Google Analytics
• Segmetrics/3rd Party Tracking Tools
• Asana
• Klaviyo
• Canva
• Chatgpt

Industries You're Experienced In:

• Health and Wellness
• Sports Medicine
• Digital Marketing
• Alternative Wellness: CBD/THC, Delta 8, Delta 9, Kratom
• Hospitality/Restaurants

Benefits:

• 10 PTO Days
• 12 Paid Holidays
• Competitive salary
• Health Insurance
• Hybrid work environment
• Professional growth and development opportunities