Media Specialist, Campaign Activation

Media Specialist, Campaign ActivationYour Role Are you a marketer looking for an opportunity to drive innovation and growth in media and advertising? Are you passionate about customer marketing and optimizing media touchpoints throughout the customer journey? Now is an exciting time to join Victoria's Secret and the in-house Media team as we grow and evolve our approach to paid media and advertising.We're seeking a dynamic, results-oriented Media Specialist to join our Marketing team. In this role, you'll be responsible for planning lower funnel ad content, briefing, and providing feedback to creative, analyzing performance, and collaborating with cross functional teams to ensure flawless campaign execution. This is a fantastic opportunity for someone who is both creative and analytical to help drive effective paid social media marketing for our brand. Your ability to think strategically and stay ahead of the latest industry trends and cultural conversations will be key in helping us hit our marketing objectives.Your ImpactCreate paid media content briefs and guide weekly discussions with creative partners. Provide asset feedback, ensuring alignment across media touchpointsManage PINK campaign assets and refreshesAbility to think from the perspective of our target audienceAbility to think from the perspective of Paid Social channel execution teamAbility to understand what triggers our customers to engage and interact with social mediaQualitatively and quantitatively analyze ad content and reporting to inform content approach and best practices, including brand-created and creator content. Develop insights and recommendations/actionsPlan, activate and optimize PINK lower funnel campaignsManage workstreams, processes and timelines with internal cross-functioning partners, in-house media channel teams, agencies and vendors for successful campaign executionStay current on marketing and media trends, as well as channel/platform best practices, to inform media strategies and creative briefingsDevelop strong working relationships with cross functional partners across the organization including the paid social channel execution team, creative, brand strategy, public relations, site and more.Proactively manage issues with cross functional partners, escalating when neededCan-do mindset, proactive approach, insatiable curiosity, and a collaborative spiritPassion for paid media and content creationStay current on marketing and media trends, as well as channel/platform best practices, to inform campaign planning and culturally relevant contentMinimum Salary: $77,800.00Maximum Salary: $102,165.00VS&Co provides a range of compensation for this role as shown. Your actual salary will be determined by a number of factors, including: your specific skills and experience, geographic region, or other relevant factors.Your Experience:Bachelor's degree in marketing or related field2-3 years of experience in digital marketing within an agency or retail organizationExperience required in paid social planning and/or executionKnowledgeable across Social platform media capabilitiesThis role is based out of New York City headquarters. As a hybrid role, this person will be expected to be in-office 3 days during the week; Tuesdays-Thursdays.Additional Preferred ExperienceExperience managing creative assets and working with creative teamsExperience working with project management tools such as Adobe Workfront & FigmaOutstanding analytical skills and attention to detailExcellent communication skills (verbal and written)Excellent critical thinking and problem-solving abilityPaid parental leave to bond with your new addition401(k) savings plan with company matchMerit increases and performance bonusesOn-the-spot recognition and rewards for a job well doneEmployee stock purchase programMerchandise discountsMedical, dental, vision, and pharmacy coverageTuition reimbursementCommuter benefits