Senior Manager, Global Brand Activation, Social Media, Prestige Care

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Function: Marketing

Location: New York, NY, US

Work Arrangement: Hybrid

Location: Hybrid - New York, NY

Direct Reports: 2

Scope/Brands: Global Prestige Care, Sebastian Professional, Nioxin Professional and Briogeo

ABOUT THE WELLA COMPANY

WE enable individuals to look, feel, and be their true selves.

Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders.

The Role

The Senior Manager, Global Brand Activation, Social Media, Prestige Care leads the global social media strategy and channel ecosystem across Sebastian Professional, Nioxin and Briogeo. This role is responsible for translating each brand’s strategy, innovation pipeline, and cultural opportunities into distinctive, platform-relevant social strategies that build brand relevance, community, and engagement.

The Senior Manager will lead social planning and execution for global channel, manage external agency partners, and oversee one direct report. The role will establish scalable processes, tools, and measurement frameworks that strengthen social capabilities across the Prestige Care portfolio while ensuring each brand maintains a differentiated social identity.

Key Responsibilities:

• Lead global social strategy across Sebastian Professional, Nioxin and Briogeo, defining the role of social within each brand’s broader marketing and activation strategy.
• Translate brand priorities, innovation launches, campaigns and cultural moments into channel and content strategies designed for TikTok-first execution.
• Establish clear platform, audience, content, and community strategies by brand.
• Identify emerging platform behaviors, cultural trends, creator opportunities, and new social formats to continuously evolve brand relevance.
• Partner with cross-functional teams to ensure social is connected to broader business and marketing objectives.
• Oversee global social content calendars across all three brands, ensuring strong integration of campaigns, launches, always-on content, creator programming, and cultural opportunities.
• Partner closely with local markets to integrate regional priorities, launch plans, cultural moments, and high-performing local content into global planning.
• Set strategic direction for content briefs and ensure creative development reflects brand strategy, platform best practices, and audience behaviors.
• Guide channel publishing, optimization, and community engagement, establishing consistent standards and best practices across the portfolio.

3. Agency Management

• Lead day-to-day strategic management of social agency partners across the Prestige Care portfolio.
• Set clear agency briefs, priorities, deliverables, timelines, and performance expectations.
• Provide strategic and creative feedback to elevate agency output and ensure work is differentiated by brand and optimized for each platform.
• Evaluate agency performance and identify opportunities to improve quality, efficiency, ways of working, and business impact.
• Ensure strong collaboration between agencies, internal teams, local markets, and cross-functional partners.

4. Creator & Community Strategy

• Shape social-first creator strategies and content concepts aligned with brand and campaign objectives.
• Partner with Influencer/Creator teams to develop briefs and maximize creator content across organic and paid social.
• Establish community management strategies that strengthen relationships with consumers, creators, and professional stylists.
• Leverage community conversations, sentiment, and social listening to identify cultural opportunities and inform future content and activation.

5. Measurement, Optimization & Capability Building

• Define social KPIs and oversee monthly reporting across brands, channels, campaigns, and agency partners.
• Turn performance data into actionable recommendations that improve content effectiveness, engagement, community growth, and overall social performance.
• Develop standardized tools and templates, including content calendars, social and creator briefs, community guidelines, reporting scorecards, and KPI dashboards.
• Establish scalable social processes and best practices that can be leveraged across brands, projects, agencies, and markets.
• Share learnings across the portfolio to accelerate adoption of successful approaches.
• Manage and develop two direct report, providing clear priorities, coaching, feedback, and development opportunities.
• Build an effective operating model between the internal social team, agencies, global brand teams, and local markets.
• Foster a social-first mindset across the organization and act as a strategic subject-matter expert for social media.

Minimum Qualifications:

• 7+ years of experience in social media strategy, digital marketing, content, or integrated brand marketing, ideally within beauty, prestige or lifestyle brands.
• Demonstrated experience transforming social strategies across TikTok and Instagram
• Demonstrated experience developing and executing social strategies across emerging platforms
• Strong experience leading social agencies and cross-functional partners.
• Experience managing and developing direct reports.
• Strong understanding of social-first creative, creators/influencers, community management, platform trends, and performance measurement.
• Ability to translate brand strategy and business objectives into compelling social strategies and content.
• Strong analytical skills with the ability to turn channel and content performance into clear recommendations and actions.
• Excellent communication, presentation, and stakeholder-management skills.
• Comfortable managing multiple brands, workstreams, agencies, and priorities within a fast-moving global organization.

We disclose the compensation range for positions in compliance with local law. Actual salaries will vary and may be above or below the range based on various factors including but not limited to location, experience, skills and in comparison to internal incumbents currently in similar roles. Pay Range: $ 111,000 - $148,000 salary per year. The range listed is just one component of Wella Company's total rewards package for employees. Other rewards may include annual bonus plan or variable pay, depending on the role. In addition, Wella Company provides a rich variety of benefits to employees, including health insurance, life and disability insurance, 401(k) retirement plan, paid holidays and paid time off (PTO).

NOTICES

All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status.

If you need assistance and/or a reasonable accommodation due to a disability during the application process, please email View email address on click.appcast.io . This email account will not respond to inquiries regarding the status of a candidate’s application.

Nearest Major Market: Manhattan

Nearest Secondary Market: New York City