Regional Sales Manager (Southern, CA)

Job Description

Job Description

Position: Regional Sales Manager
Territory: Southern California (LA, Orange County, Riverside, San Diego)
Reports to: Western Director of Sales
FSLA: Exempt

SUMMARY : The Regional Sales Manager (RSM) is responsible for overseeing and driving sales performance in a designated region. The RSM will work closely with Independent Sales Representatives to develop and implement strategies to expand market share, build strong customer relationships, and achieve revenue goals. This role requires strong leadership, sales experience, and the ability to manage a team of independent agents to maximize sales efforts.

Responsibilities:

· Lead and manage sales activities within the assigned region to achieve sales targets and revenue growth.

· Develop and execute regional sales strategies in alignment with the company’s goals.

· Build and maintain relationships with key customers, distributors, and independent sales representatives.

· Train, motivate, and provide ongoing support to Independent Sales Representatives to drive sales performance.

· Conduct product presentations in departments to highlight features, benefits, and value propositions of products to customers and sales teams.

· Analyze market trends, competitor activities, and customer needs to identify growth opportunities.

· Prepare and present sales reports, forecasts, and performance metrics to senior management.

· Monitor and manage the performance of Independent Sales Representatives to ensure alignment with company policies and standards.

· Collaborate with cross-functional teams (marketing, customer support, operations) to ensure seamless customer experience.

· Assist in negotiating contracts and closing sales deals with major accounts.

· Attend industry events and trade shows to represent the company and foster new business relationships.

· Ensure that Independent Sales Representatives have the necessary tools, training, and resources to succeed.

Qualifications:

· Bachelor's degree in Business, Marketing, or related field, or equivalent experience.

· Proven experience in sales, with a minimum of 5 years in a sales management role, ideally working with independent sales representatives.

· Strong leadership, communication, and interpersonal skills.

· Ability to develop and execute sales strategies and meet targets.

· Excellent problem-solving skills and a customer-focused mindset.

· Knowledge of CRM software and sales analytics tools.

· Willingness to travel within the assigned region as required.

PHYSICAL DEMANDS/WORK CONDITIONS:

· Primarily remote, working from a home office or other designated workspace.

· Requires the flexibility to travel frequently to client sites, stores, and other locations for sales activities, displays, and deliveries.

· Must be able to travel long distances by car, plane, or other modes of transportation as needed.

· Frequent movement between various locations, including setting up displays, visiting stores, and meeting clients.

· Requires prolonged periods of sitting at a desk in a home office.

· Extended use of a computer for administrative tasks, communication, and reporting, which requires hand-eye coordination, keyboard use, and focus.

· Frequent verbal communication via phone, video calls, or in-person meetings with clients, vendors, or team members.

· Requires clear and effective communication skills to relay information accurately and persuasively.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.