Director, Loyalty, Lifecycle & Promotions Marketing

JOB SUMMARY

Marriott Bonvoy is the loyalty program of Marriott International and represents the largest hospitality loyalty program in the world. The program aspires to enrich members’ lives through the power of travel, through an unparalleled portfolio of hotels across the world, inspiring member experiences, and member benefits. 

The Director, Loyalty, Lifecycle & Promotions Marketing is responsible for shaping and executing marketing strategies that drive acquisition, onboarding, engagement, retention, reactivation, and long-term loyalty across the customer lifecycle. This role requires a deep understanding of member behaviors and needs at every stage of the journey to deliver relevant communications, compelling promotional experiences, and scalable global marketing programs that maximize customer lifetime value. 

This role will bring dedicated promotional expertise into the broader lifecycle marketing organization. The Director will lead the strategy, design, go-to-market planning and optimization of broad and targeted promotions, promotional experiences and gamification capabilities that support member growth, revenue, engagement and sustained pointable activity. The role will also lead the Promotional Workstream of the Loyalty Business Transformation and other special projects, representing the marketing point of view across planning, experience design, requirements, launch readiness and ongoing sustainment. 

The ideal candidate is a seasoned marketer with a creative, analytical and customer-first mindset; proven experience in loyalty, lifecycle marketing, promotions; strong cross-functional collaboration skills; and a passion for innovation and emerging technology. This role demands excellent communication, project leadership and agency-management capabilities, with the ability to influence across functions and regions within a complex global organization. 

CANDIDATE PROFILE

Education

• Bachelor’s degree from an accredited college or university in Business Administration, Marketing, Hospitality Management, or related major. 

• Seven or more years of relevant professional experience in marketing or a related function, demonstrating progressive career growth and a pattern of exceptional performance. 

• Experience developing and managing end-to-end marketing campaign strategies across digital, email, owned channels and other relevant customer touchpoints. 

• Experience in loyalty marketing, lifecycle marketing, promotions & offer strategy 

Preferred Experience 

• Prior experience developing broad and targeted promotions, member-exclusive offers, lifecycle journeys, enrollment / acquisition strategies and engagement or reactivation campaigns. 

• Understanding of promotional economics, campaign measurement, audience segmentation, offer design, performance optimization and budget forecasting. 

• Experience translating member insights, analytics and business objectives into clear marketing strategies, experience requirements and go-to-market plans. 

• Experience partnering with creative agencies, marketing consulting firms, analytics teams, technology teams, operations partners and regional / continent stakeholders. 

• Interest in emerging technology, martech capabilities, personalization and digital customer experience innovation. 

CORE WORK ACTIVITIES 

• Leads the strategy, design and marketing of broad and targeted promotions spanning customer journey stages, member tiers and lifecycle segments. 

• Builds cohesive lifecycle and promotional strategies that support member growth, incremental revenue, engagement, customer lifetime value and sustained pointable activity. 

• Develops go-to-market strategies and channel plans for launch, sustainment and optimization of promotions, promotional experiences and new loyalty capabilities. 

• Collaborates closely with cross-functional stakeholders to ensure integrated strategies, clear requirements and consistent marketing execution across global activations. 

• Applies knowledge of industry trends, emerging technologies and martech capabilities to increase speed to market, optimize campaign timing and improve member experience. 

• Oversees external agency relationships, including creative and consulting partners, from briefing and project planning through creative development, execution and optimization. 

• Manages marketing budgets effectively and ensures alignment with strategic priorities, campaign goals and business impact. 

• Leads the Promotional Workstream of the Loyalty Business Transformation and other special projects, representing the marketing point of view throughout planning, development, launch and sustainment. 

• Provides input into member experience, technology, data, communications and operational requirements for new promotional and loyalty capabilities. 

• Identifies new promotional opportunities and experience enhancements that support member acquisition, activation, engagement, retention and reactivation. 

• Creates gamified or digitally enabled experiences that encourage non-members to join and members to engage with Marriott Bonvoy digital channels during and outside the stay. 

• Partners with technology, analytics, creative, operations and regional teams to ensure new capabilities are scalable, measurable and aligned with loyalty and business priorities. 

Performance & Results 

• Leverages data and analytics to evaluate campaign effectiveness, promotion performance, audience performance and member behavior. 

• Partners with marketing analytics teams to assess promotion effectiveness, identify audience opportunities and inform optimization strategies. 

• Draws insights from campaign and promotion results and translates them into actionable strategies, recommendations and next steps. 

• Uses performance data to evaluate opportunities, assess cost and profitability, and build informed budget forecasts. 

Delivering on Stakeholder Needs 

• Builds a strong understanding of stakeholder priorities and delivers marketing solutions that meet business and initiative objectives. 

• Manages project timelines, resources and deliverables to ensure on-time execution across complex, cross-functional initiatives. 

• Fosters collaboration with internal teams and external partners to advance business strategies and improve marketing outcomes. 

• Produces high-quality outputs, including reports, presentations and stakeholder updates, that support decision-making and alignment. 

• Demonstrates a consistent understanding of broader business goals and aligns lifecycle and promotional marketing initiatives accordingly. 

Team Leadership & Development 

• Leads and inspires a high-performing team, fostering a culture of collaboration, accountability, innovation and continuous improvement. 

• Provides regular coaching and feedback to support team members’ growth and development. 

• Identifies professional development opportunities to build marketing capabilities and leadership potential. 

• Sets clear expectations and empowers team members to take ownership and deliver impactful work. 

• Models strong cross-functional leadership and helps the team navigate ambiguity, competing priorities and evolving business needs. 

At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.

All positions offer a 401(k) plan, stock purchase plan, discounts at Marriott properties, commuter benefits, employee assistance plan, and childcare discounts. Benefits are subject to terms and conditions, which may include rules regarding eligibility, enrollment, waiting period, contribution, benefit limits, election changes, benefit exclusions, and others. Click here to learn more.

Full-time positions also offer coverage for medical, dental, vision, health care flexible spending account, dependent care flexible spending account, life insurance, disability insurance, accident insurance, adoption expense reimbursements, paid parental leave and educational assistance. 

Washington Applicants Only : Employees will accrue paid sick leave, 0.077 PTO balance for every hour worked and be eligible to receive a minimum of 9 holidays annually.

Marriott HQ is committed to a hybrid work environment that enables associates to Be connected. Headquarters-based positions are considered hybrid, for candidates within a commuting distance to Bethesda, MD; candidates outside of commuting distance to Bethesda, MD will be considered for Remote positions.

Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. Be where you can do your best work,​ begin your purpose,  belong to an amazing global​ team, and  become the best version of you.