Paid Media Buyer

We are one of the largest and fastest growing private youth sports operators in the GTA. We provide fun, engaging experiences, creating lasting memories for the youth and families in our communities! We are searching for a Paid Media Buyer to join our dynamic marketing team. In this role, you will be responsible for planning, executing, and optimizing paid media campaigns across platforms such as Google and Meta. Your expertise will help us drive traffic, improve conversions, and ultimately enhance our brand's presence in the market. This position involves collaboration with our creative team to deliver compelling ad content that resonates with our target audience. Responsibilities Campaign Management Plan, create, and manage paid media campaigns on platforms including Google Ads and Meta Ads (Facebook & Instagram) Conduct thorough audience research to identify target demographics and optimize campaign performance Monitor and analyze campaign metrics, adjusting strategies based on performance data to meet KPIs Create and test compelling ad copy and visuals to enhance engagement and click-through rates Manage budgets effectively and ensure optimal allocation of resources across various campaigns Compile weekly and monthly reports on campaign performance, insights, and recommendations for improvement Collaboration and Strategy Work closely with the marketing team to align campaign objectives with company goals Participate in brainstorming sessions to develop creative strategies that capture audience interest Stay updated on industry trends and emerging technologies to ensure innovative campaign approaches Requirements 2+ years of experience in paid media buying, particularly with Google Ads and Meta Ads Strong understanding of PPC strategies, audience targeting, and conversion optimization Demonstrated ability to manage budgets and drive return on ad spend (ROAS) Proficient in data analysis and performance tracking using tools like GA4, Google Tag Manager, and other analytics platforms Exceptional communication and collaborative skills to work in a team environment Creative mindset with a knack for developing compelling ad content Ability to perform in a fast-paced, dynamic work environment and adapt to changing priorities Benefits Competitive salary based on experience Opportunity to work across multiple brands and industries #J-18808-Ljbffr