Senior Brand Manager

Senior Brand ManagerThe Senior Brand Manager, Mission Tortillas, is responsible for leading the overall strategy, performance, and execution of the Mission Tortilla brand—the largest tortilla brand in the US. This role sets long-term brand strategy in partnership with leadership and translates insights into actionable plans that drive sustainable growth. As the steward of the company's most critical brand, this role partners closely with cross-functional leadership, inclusive of Marketing, Sales, R&D, Procurement, and QA as well as external agency partners to deliver cohesive brand leadership across innovation, portfolio strategy, communication, and commercialization. The Senior Brand Manager will also collaborate with the Associate Brand Manager supporting Mission Chips to ensure strategic alignment across the broader Mission branded portfolio.Brand Strategy & Business LeadershipOwn the overall Mission Tortillas brand strategy, including long-range vision, annual plans, and in-market executionLead brand positioning, portfolio architecture, and messaging to drive relevance and growth across consumers and customersServe as the primary brand lead across cross-functional teams, ensuring alignment from strategy through executionPortfolio ManagementSet innovation strategy and pipeline priorities for the Mission Tortillas brand, in context of entire portfolio of Mission US brandsPartner with R&D, Insights, Manufacturing and Operations to develop, test, and commercialize new productsManage full product lifecycle from concept to launch through Stage Gate process including packaging, pricing, promotion, and distribution strategiesMarketing Plan ExecutionTranslate brand strategy into integrated marketing plans across media, retail, digital, and shopper marketingLead development and execution of national campaigns aligned to key seasonal occasions, consumer insights, and innovation launchesOversee media strategy and agency execution to ensure effective allocation of investment and delivery against business objectivesManage the assigned Marketing budget effectively to maximize ROI and achieve business objectivesData-Driven InsightsLead analysis of Mission, category, and consumer performance using syndicated data, external resources, and internal reportingTranslate data into clear business insights that inform strategic and tactical decisionsDrive continuous improvement of marketing execution through post-campaign analysis, identifying best practices, learnings, and scalability opportunitiesProvide analytical insights to enable decision-making, including in-market programs and innovation, to measure effectiveness and inform future recommendationsCross-Functional & External LeadershipPartner with Sales, Insights, Trade Marketing, Procurement, and Operations to drive strong execution and commercializationLead agency partners to deliver best-in-class brand building and communicationInfluence senior leadership through clear storytelling, strategic thinking, and strong business recommendationsEducation & ExperienceA bachelor's degree in marketing, business or related field is required. MBA strongly preferred. Plus 7+ years of experience in brand management, ideally within a large CPG organization. Any equivalent combination of related education and/or experience may be considered for the above.Knowledge, Skills, & AbilitiesLeadership and team management experience, with the ability to inspire a marketing teamDemonstrated experience owning brand strategy, performance management, and cross-functional leadershipStrong analytical capabilities with the ability to translate data into actionable strategiesProven ability to lead agencies and influence senior stakeholdersExcellent communication and presentation skills, with experience developing compelling insights-driven materialsProven ability to manage multiple projects, prioritize effectively, and meet deadlinesStrong project management skills and experience coordinating cross-functional initiatives and vendor partnersStrategic thinker with the ability to balance high-level insights development with hands-on executionTravel up to 10%