Competitive & Market Intelligence Analyst, Senior (NJUS)

Competitive & Market Intelligence Analyst, Senior (NJUS)

Company: NetJets Services, Inc. Area of Interest: Business Insights & Analytics Location: Columbus, OH, US

Purpose of Position The Competitive & Market Intelligence Analyst, Senior, plays a critical role in expanding NetJets' market intelligence capabilities by serving as the central owner of secondary research, competitive intelligence, and industry monitoring. This role is responsible for systematically gathering, analyzing, and synthesizing data from existing external and internal sources to deliver actionable insights on the private aviation, luxury, travel, and ultra high net worth (UHNW) consumer landscape. The individual will also be responsible for effectively communicating the information and trends with appropriate key stakeholders. Unlike primary research roles focused on direct customer engagement, this position is dedicated to continuously monitoring market and competitive signals, identifying emerging trends, and translating complex information into clear, compelling insights that inform strategic decision making across Sales, Marketing, and other strategic partners, including the Executive Leadership Team.

Tasks and Responsibilities

• Industry & Competitive Intelligence
• Continuously monitor private aviation, luxury, and travel industries for trends, disruptions, and emerging opportunities
• Track competitor strategies, offerings, pricing, partnerships, performance, and market positioning.
• Identify regulatory, economic, and consumer driven shifts that may impact NetJets and its owners.
• Proactively highlight implications and "what this means for NetJets" to stakeholders.
• Secondary Research & Data Collection
• Identify, evaluate, and procure high quality secondary research sources, including:
• Industry reports
• Market studies
• Financial filings
• Academic and trade publications
• Subscription based intelligence platforms
• Conduct deep, comprehensive online research across industry, regulatory, financial, and market topics.
• Ensure accuracy, relevance, and credibility of all data inputs through rigorous validation.
• Data Synthesis & Insight Development
• Analyze and synthesize insights across multiple sources to form cohesive, data driven narratives.
• Connect insights across industries (aviation, luxury, travel, UHNW) to identify patterns and implications.
• Translate complex and fragmented data into clear, actionable insights for non technical audiences.
• Develop reports, briefs, presentations, dashboards, and white papers tailored to stakeholder needs.
• Partner closely with Market Research, BI&A, Global 5 Senses, and others to integrate customer, operational, and market perspectives.
• Reporting & Stakeholder Engagement
• Deliver regular intelligence updates to Sales, Marketing, and Executive Leadership.
• Present findings in a compelling storytelling format that drives understanding and action.
• Process Development & Knowledge Management
• Design and maintain a system to:
• Regularly ingest data from multiple sources
• Store and organize insights in a searchable, reusable format
• Track trends over time
• Build repeatable reporting cadences (e.g., quarterly industry outlooks, competitive updates).
• Project & Vendor Management
• Manage multiple research initiatives simultaneously while meeting deadlines.
• Prioritize projects based on business impact and stakeholder needs.
• Oversee vendor contracts and ensure optimal use of research subscriptions and tools.

Education Bachelor's in Economics or related field Certifications and Licenses Years of Experience 4-6 years of experience Core Competencies Adaptability Collaboration Curiosity Service-Oriented Strives For Positive Results Knowledge, Skills, Abilities and Other (KSAOs) Strong analytical and critical thinking skills with the ability to interpret complex data. Proven ability to synthesize information across multiple sources into clear insights. Excellent written and verbal communication skills, with experience presenting to senior stakeholders. Strong organizational and project management skills. Advanced proficiency in secondary research methodologies and online information gathering. Experience using: o Market research databases and industry reports o MS Office Suite (Excel and PowerPoint required) o Data visualization and dashboarding tools (e.g., Power BI, Tableau, or similar) Experience managing and evaluating external research vendors preferred. Uses AI thoughtfully and responsibly, with strong emphasis on source credibility, data validation, and human led analysis. Bachelor's degree in Business, Marketing, Data Science, Economics, Communications, Library Science or a related field. Experience in aviation, luxury, travel, financial services, or UHNW consumer research is a strong plus.

How NetJets Supports You NetJets is proud to provide a variety of attractive benefits to our employees, including many at no cost. Employees have access to no cost options including Medical, Dental, and Vision benefits, with access to robust networks of nationwide providers. NetJets offers benefits so you can LIVEWELLa comprehensive package to support your Mind, Body, and Life. Our comprehensive suite of benefits include:

• Medical, Dental, and Vision
• Healthcare Advocacy
• Employee Assistance Program
• Flexible Spending Accounts
• Health Savings Account with annual employer contribution
• Wellness Programs & Discounts
• Paid Time Off
• Parental Leave of Absence
• Life and Accident Insurance
• Voluntary benefits (financial protection plans)
• 401(k) plan, with 67% of every dollar you contribute matched by NetJets
• Short and Long-Term Disability
• Legal Plan
• Identity Theft Protection Plans
• Pet Insurance
• Family & Caregiving Support