Sales Manager-Luxury Hot Tub and Spa

Job Description

Sales Manager – Luxury Hot Tub & Spa

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Location: Breckenridge, CO or surrounding area

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We are seeking an experienced Sales Manager to lead sales and customer experience for a premier luxury hot tub and spa company serving the Breckenridge and surrounding mountain communities.

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This is an exciting opportunity for a motivated sales leader who understands the luxury customer, enjoys building relationships, and can lead a team while driving strong sales performance.

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Key Responsibilities

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• Lead, coach, and develop the sales team to consistently achieve and exceed sales goals
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• Drive sales growth through strong customer relationships and a high-touch sales approach
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• Oversee the full sales process from initial customer interaction through closing and delivery
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• Create a premium, consultative customer experience that reflects the company’s luxury brand
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• Develop and implement sales strategies, promotions, and local marketing initiatives
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• Monitor sales performance, KPIs, pipeline activity, and conversion rates
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• Recruit, train, and develop sales associates
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• Build relationships with homeowners, builders, designers, property managers, and other local partners
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• Maintain strong knowledge of products, features, pricing, and the competitive landscape
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• Ensure the showroom and sales environment consistently reflects a high-end luxury experience
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• Work closely with operations and installation teams to ensure a seamless customer experience
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• Identify opportunities to grow the business throughout the local and second-home market
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What We’re Looking For

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• 3+ years of sales leadership or management experience
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• Proven track record of exceeding sales goals
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• Experience in luxury retail, high-end home products, automotive, real estate, hospitality, or a related industry preferred
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• Strong leadership, communication, and relationship-building skills
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• Highly motivated, competitive, and results-oriented
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• Comfortable working with affluent customers and high-value purchases
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• Strong business and financial acumen
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• Ability to coach and develop a team while also being hands-on in the sales process
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• Professional presence and excellent customer service skills
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• Ability to work in a seasonal, tourism-driven market
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The Opportunity

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This role offers the opportunity to take a leadership position with a growing luxury brand in one of Colorado’s most desirable markets. The ideal candidate will have an entrepreneurial mindset, take ownership of the business, and have the ability to build a strong sales culture while delivering an exceptional customer experience.

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If you are a high-performing sales leader who enjoys luxury products, relationship-based selling, and the Colorado mountain lifestyle, we would love to hear from you.