Senior Growth Marketing Manager, Commercial/Mid-Market

# Senior Growth Marketing Manager, Commercial/Mid-MarketOutreachRemote (United States)Full-time$125,000 – $140,000 / yearUpload your resume once and Scout applies for youApply with ScoutShare this job:LinkedInXSave imageThis role leads go-to-market and growth marketing for Outreach’s Commercial and Mid-Market segments, partnering with sales and marketing teams. It covers segment strategy, account-based programs, integrated campaigns, and field engagement, with performance measured against pipeline and revenue.* Full-time* Fully Remote* 7+ years### Skills and expertiseAccount-based marketing (ABM)Go-to-market strategyDemand generationCampaign orchestrationMarketing analyticsAI and marketing automationField marketingPersonalization### Key responsibilities* Define go-to-market programs, positioning, and targeting for Commercial and Mid-Market segments.* Build account-based marketing programs and coordinate integrated campaigns across channels.* Partner with sales on field engagement and measure campaigns against pipeline and revenue.## How this job comparesCompared with 156 open senior marketing jobs on October 10, 2026.Pay: This job pays $125K to $140K a year. The 84 open senior marketing jobs that publish US pay start at $155K on average, so this job starts about 19% lower.Similar open jobs: We Love AI Jobs lists 156 open senior marketing jobs at 97 companies.Remote work: This job is remote. 29 of the 156 senior marketing jobs (19%) are remote.AI in this role: Medium. The role uses AI tools and works with AI systems as a regular part of the job. The role explicitly calls for applying AI and automation across campaign strategy, execution, personalization, and optimization. AI supports the marketing work rather than being the product or core technical focus of the job.## Full descriptionAbout OutreachOutreach, founded in 2014, is the only complete agentic AI platform for revenue teams. Outreach infuses agentic AI, conversation intelligence, and assistive AI to power hundreds of use cases across revenue motions. From new logo prospecting to expansions, deal acceleration, driving retention, and forecasting, Outreach AI automates workflows and frees sellers to focus on more strategic conversations and actions. Revenue leaders benefit from connected account visibility, performance insights, and higher forecasting accuracy across every GTM team. World leading enterprise organizations use Outreach to power their revenue teams, including Databricks, SAP, Siemens, and Verizon to name a few.About the TeamOur Segment Marketing team drives pipeline growth and revenue across our priority segments. We’re a collaborative, analytical, and creative team that partners closely with sales leadership and teams across marketing, sales enablement, and revenue operations to build programs that drive business impact. You’ll have a direct influence on how we grow and win in your segment.About the RoleOutreach is seeking a Sr. Growth Marketing Manager to own go-to-market strategy and execution for our Commercial and Mid-Market segments. You'll operate at the intersection of strategy and execution—developing campaigns, shaping segment strategy, and owning field work. You'll partner directly with product marketing, the broader marketing team, and sales leadership to move strategy into action. We're an AI-native company at the forefront of revenue orchestration, and you'll help define what that looks like in your segments.Location: Remote - Applicants must reside in the USYour Daily Adventures Will IncludeOwn Segment Strategy• Define and execute GTM programs for Commercial and Mid-Market segments• Develop segment positioning, messaging, and targeting strategy in collaboration with product marketing• Align with sales leadership on segment-specific priorities and approach• Inform broader company segmentation and GTM strategy based on field insightsDefine and Execute ABM Strategy• Build 1:1 / 1:Few account-based marketing programs for Commercial and Mid-Market segments• Define ABM target account lists, engagement strategies, and buying committee mapping• Partner with sales leadership on account selection and pipeline acceleration for key accounts• Design personalized buying experiences and campaigns for priority accountsDrive Integrated Campaigns• Own campaign planning and execution across channels to drive pipeline for the assigned segment• Partner with marketing teams to develop and launch integrated campaigns aligned to segment strategy• Measure campaign performance against pipeline and revenue targets• Continuously test and optimize campaigns, leveraging AI and data to improve efficiency, effectiveness, and velocityBuild and Execute Field Engagement• Partner with sales leadership to align field marketing priorities, programs, and execution with business objectives• Identify and activate field engagement opportunities that drive Commercial and Mid-Market segment growth• Develop and deliver segment-specific resources, insights, and support to enable field sales teamsOur Vision of YouRequirements• 7+ years of B2B marketing experience, including experience in enterprise B2B software/SaaS organizations• Experience with revenue marketing, demand generation, field marketing, ABM, or segment marketingUpload your resume once and Scout applies for you #J-18808-Ljbffr