Food Service Outside Sales Representative

Food Service Outside Sales Representative

As Food Service Outside Sales Representative, you are a key member of our sales team, you will be responsible for driving sales growth, profitability, and dealer development, while expanding our presence in key end-user markets.

Essential Duties/Accountabilities

• Duties and responsibilities will include but are not limited to:
• Represent Baker Distributing Company as a leader in the industry.
• Developing and executing a strategic business plan to achieve sales growth and profitability targets
• Managing dealer relationships and moving them through the sales continuum (suspect, prospect, customer, advocate)
• Prospecting for and qualifying end-users, including chains, healthcare, education, and other industries
• Setting dealer discounts to ensure profitability and sales growth
• Deliver factory programs to dealer bases, including, Food Equipment and Service programs, select programs, gift card programs, and Baker/IDC Programs.
• Execute promotional initiations including special incentives, service schools, promotions, and obsolete elimination programs.
• Conduct high-frequency sales calls with large Food Equipment Dealers
• Provide product training to dealers and customers
• Make joint sales calls with dealer personnel
• Identify cross-sales opportunities and leverage company experts to assist.
• Develop and maintain strong relationships with Inside Sales Specialists and Store Managers, providing product training and support on wholesale philosophy, customer relations, and warranty execution.
• Provide training and guidance on key sales concepts, including product knowledge, dealer training, discount structures, and qualifying dealers/end-users.
• Foster effective communication and brand awareness.
• Perform other duties as assigned.

Qualifications

• High School Diploma or General Education Degree (GED) required.
• Bachelor's degree in business or a related field preferred.
• Minimum 24 years of sales experience in the food service industry; experience with wholesale food service equipment supply/distribution is preferred.
• Demonstrated experience in sales/marketing of food, refrigeration, and ice equipment at a wholesale distribution level.
• 24 years of experience building and maintaining relationships with residential and commercial contractors.
• Demonstrated success in sales, marketing, operations, and leadership roles.
• Demonstrated success in establishing and meeting sales goals.
• Must be able to perform the physical requirements of the role, including using/operating equipment/machinery as needed to complete job duties.
• Reasonable accommodation will be considered for qualified individuals with disabilities, consistent with ADA/EEOC requirements.
• A valid driver's license is required only if driving is an essential function of the role.

Skills

• Demonstrates strong negotiation and interpersonal skills.
• Ability to communicate effectively with internal and external stakeholders at all levels, as required by the role.
• Provides strong written and verbal communication.
• Maintains a customer service mindset.
• Ability to develop and sustain long-term customer relationships.
• Demonstrates analytical aptitude, including the ability to analyze and interpret data as needed for job duties.
• Demonstrates strong and creative problem-solving skills.
• Ability to work independently and as part of a team environment.
• Able to work independently while meeting assigned goals and objectives within required timeframes.
• Strong estimating and negotiation skills.
• Proactively identifies opportunities for continuous process and service improvements.
• Ability to deliver clear, quality presentations as required by the role.
• Demonstrates an attitude of wanting to learn, teach, and lead.
• Ability to speak, read, and understand English sufficiently to comply with safety standards, training, policies, and procedures.

Physical Demands and Work Environment

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job.

• Required to move parts and equipment weighing up to 50 pounds.
• Required to position self to access equipment by standing, sitting, or walking, climbing, kneeling, crouching, or crawling.
• Operates computer and telephone equipment for extended periods of time.
• Visual acuity is required to perform essential job functions such as reading labels, inspecting equipment, monitoring inventory, and operating machinery. Tasks may involve close vision, distance vision, color differentiation, peripheral awareness, depth perception, and visual focus.
• Required to operate warehouse equipment such as forklifts and pallet jacks

Supervisory

• This role has no direct reports.