Lead Product Manager, Growth

Role Description

We're looking for a Lead PM to own product-led growth across our consumer app. This is not a channel-optimization or referral-tuning seat: you'll own how new and existing users discover value, move through the product, graduate to higher-value products, and adopt more of what we offer across the entire product ecosystem, not a single feature.

• A core part of this role is building the frameworks that decide where we route users.
• You'll prioritize journeys for graduation and for the highest enterprise value, and turn that into a clear, shared view of where growth effort should go.
• You'll lead and orchestrate the heads of our different product areas, aligning them on the opportunities and on the growth frameworks everyone builds against.
• You'll be the most senior product voice on growth: setting the thesis, running the experiments, and making the calls on what we build to move activation, conversion, retention, and cross-product adoption.
• Includes the judgment call on quality versus speed: knowing when a bet warrants a polished, durable build and when it should ship fast and rough to learn.
• We want a real product leader here, someone who starts from the user, forms sharp hypotheses, and validates them with research and experiments before we build.

Qualifications

• Deep consumer growth experience. You've owned consumer growth end to end and can point to work that moved real business metrics.
• Scale. You've scaled a product or growth function and can show the trajectory.
• Genuine user empathy. This is essential and non-negotiable for this role.
• Hands-on experimentation. You design and run A/B tests yourself and interpret the results.
• Strategic range. You can zoom from a multi-quarter growth thesis down to the copy on a single screen and back.
• Judgment on quality versus speed. You know when to push for a fast, scrappy test to learn and when to invest in a durable, high-quality build.
• Orchestration and influence. You can lead and align senior product and functional leaders without owning them.
• Cross-functional partnership. You partner deeply across design, credit, and the other product owners.
• Conviction under pressure. You hold a clear point of view and defend it with sharp reasoning.
• A track record in fast-moving environments where you owned a meaningful surface.
• Direct-to-consumer product experience is required. Subscription experience is a plus, not a requirement.

Requirements

• By day 30: A clear diagnosis of the funnel and retention gaps, backed by data and user insight, with the biggest opportunities scoped and prioritized.
• By day 60: An aligned, cross-functional growth framework that the product-area heads have bought into, from which the hypotheses and tests are derived.
• By day 90: Initial tests live and moving a key metric, or cleanly disproving it, with a roadmap the team is aligned behind.

Benefits

• Virtual-first teamwork: The Tilt team is collaborating across 14 countries, 12 time zones, and counting. You’ll get started with a WFH office reimbursement.
• Competitive pay: We're big on potential, and it's reflected in our competitive compensation packages and generous equity.
• Complete support: Find flexible health plans at every premium level, and substantial subsidies that stand up to global standards.
• Visibility is yours: You can count on direct exposure to our leadership team.
• Paid global onsites: We gather twice yearly to reconnect over shared meals or kayaking adventures.
• Impact is recognized: Growth opportunities follow your contributions, not rigid promotion timelines.