Senior Brand Manager

Job Description

Acosta Group Connected Commerce is a full-service marketing and account management e-commerce agency for brands, manufacturers, and sellers on Amazon. We offer end-to-end managed services to build and grow successful businesses on Amazon. This includes content and SEO, supply chain, accounting, marketing, and merchandising support.

Acosta Group Connected Commerce is seeking a motivated, driven individual who would manage a portfolio of dynamic brands and products. The ideal candidate is highly organized, a self-starter, collaborative, and demonstrates a strong sense of ownership with the ability to prioritize.

Responsibilities

Responsibilities:

• Provide leadership and mentorship to team
• Manage higher volume accounts with higher visibility/C suite
• Attend top-to-top meetings
• Manages VM or SAM relationship
• Annual Accrual negotiation
• Manage Brand Manager(s)
• Drive and own company initiatives
• Manages the implementation and development of marketing plans to fulfill the e-commerce vision and strategy for achieving corporate sales and conversion goals.
• Develops relationships with larger and more complex clients to increase revenue.
• Drives retention and growth among customers by understanding their business needs and helping them succeed.
• Maintains a cadence of communicating with customers to ensure client satisfaction.
• Advises internal teams on product and service improvements/suggestions based on client feedback.
• Coordinates digital marketing efforts geared to grow business, increase customer engagement, promote products, and optimize the online experience.
• Utilizes messaging, best sellers, promotions, discounts, user reviews, and email campaigns to attract and retain customers.
• Deploys SEO tools and methods to ensure the e-commerce website is optimized for searching and performance responsiveness, as well as delivering visual appeal and compelling content.
• Tracks and measures program effectiveness to drive improvement or develop new offerings.
• Manages and directs an e-commerce sales force to achieve sales and profit goals.
• Designs and recommends online sales programs and sets short and long-term online sales strategies.
• Analyzes opportunities for innovation and expansion of customer engagement and revenue.
• Assists with the development of business cases and marketing plans.
• Coordinates with stakeholders across the organization to optimize digital channels.
• Develops strategy and manages the execution of online/site merchandising to achieve online marketing and sales goals.
• Ensures that merchandise plans support key strategic initiatives, launches, top sellers, seasonal campaigns, and trends.
• Participates in implementing technical projects for improvements to customer experience, new e-commerce features, and offerings.
• Implements the policies and plans to execute the overall vision, strategy, and capacity needed to support organizational long-term and short-term e-commerce sales growth goals.

Qualifications

Minimum Education and Work Experience:

• Bachelor's Degree in Business, Economics, Finance, or related field
• 7 years of experience in e-commerce sales/broker agency, marketing, or merchant role.
• 6 years of Amazon Platform Experience.
• 3 years experience with overall leadership and management of brand/marketing growth.
• Proven leadership experience in conflict resolution/driving alignment to strategic brand vision.
• Experience in managing creative process and fostering productive relationships with agencies and create teams.
• Experience owning and tracking P&L and budget items with emphasis on ROI.
• Strategic and Enterprise level client experience and oversight.

Knowledge, Skills, and Abilities:

• Expertise in Amazon e-commerce, including Seller/Vendor Central, analytics tools, Sponsored Ads, DSP and full Amazon ecosystem management.
• Proficient in Microsoft Office, Excel - pivot tables, Indexing, presentation level charts.
• Understanding of e-commerce channels and online marketplaces.
• Deep understanding in e-commerce tools and analytics platforms.
• Advanced Skills in Excel (Formulas, pivot tables, V-look up, creation of presentation level charts)
• Strategic and Enterprise level client experience and oversight.