General Manager

Benefits:

• Free gym membership
• 401(k)
• Bonus based on performance
• Dental insurance
• Employee discounts
• Free uniforms
• Health insurance
• Paid time off
• Training & development
• Vision insurance

Join one of the fastest-growing fitness brands in the United States—Crunch Fitness!

At Crunch, we’re more than a gym—we’re a community built on energy, inclusivity, and results. We offer real opportunities for career growth, hands‑on leadership training, and strong earning potential in a fast‑paced, rewarding industry.

Our culture is rooted in diversity, acceptance, empowerment, and fun. We’re looking for passionate, charismatic individuals who bring positivity, motivation, and a commitment to helping others succeed. If you thrive in a dynamic environment and love connecting with people, we’d love to have you on our team.

Job Description:

The General Manager will ensure the members receive the highest quality of service and facilities. They will exhibit an ability to achieve the financial targets for the club as outlined in the annual budget by motivating, leading, supervising and coordinating the activities of employees engaged in servicing our member needs. They will demonstrate an aptitude and command of all company wide policies and initiatives to ensure the integrity of the Crunch brand. The General Manager is a salaried exempt position.

Responsibilities:

Administration/Organization

• Demonstrate a working knowledge of all standard operating procedures and policies that pertain to the club.
• Communicate and implement club policies and procedures to employees.
• Encourage staff to work as a team and be productive.
• Illustrate an ability to make decisions.
• Recruit and hire the highest possible caliber of staff.

Sales/Revenue Management

• Demonstrate the ability to lead, motivate, and manage team.
• Achieve desired sales goals.
• Achieve desired revenue goals thru the leadership and motivation of employees.
• Implement and support company programs and promotion to help generate new sales leads for optimum new membership growth.
• Ensure that Team maintains proper tracking forms and the daily leads.
• Ensure that all promotions are effectively communicated to the team and all other appropriate staff.
• Ensure ongoing prospecting and generation of new prospective members.
• Ensure that the staff has a high level of knowledge about the clubs programs, facilities and equipment.
• Emphasize importance of staff involvement in the community and neighborhood businesses.

Personal Training/Revenue Management

• Demonstrate ability to lead, motivate and manage personal training department.
• Achieve desired personal training revenue and session production goals.
• Achieve desired revenue and production results through the leadership and motivation of employees.
• Implement and support company programs and promotion to help generate new Personal Training client acquisition for optimum member base penetration.
• Facilitate integration of Personal Training products into point of sale presentations to maximize the number of kick off sessions scheduled.
• Ensure Personal Training team follows proper procedures.
• Oversee Fitness Director in ensuring all components of departmental objectives are satisfied.

Operations

• Coordinate and work within club support functions of Fitness, Sales and Marketing, Accounting, Information Technology.
• Support personnel related problems or difficulties by following club procedure and documentation.
• Resolve member complaints in an expeditious and tactful manner following club procedure and documentation.
• Promote a professional and welcoming atmosphere that enhances the quality of service and care offered to the members.
• Ensure the club meets standards for cleanliness, maintenance, safety, and security.
• Conduct weekly detailed inspection of the club utilizing cleaning checklist.
• Ensure visible maintenance items are repaired promptly, proper signage is posted and if possible out of service equipment removed from the floor.
• Track completion of opening/closing checklists.
• Assist in the processing/submission and approval of payroll.

Financial

• Exhibit an understanding of budgets and income statements.
• Establish controls of expenses and purchasing of club supplies.
• Display an ability to keep expenses at or below budget.
• Demonstrate an ability to articulate variances in revenue/sales/expenses versus budget.

Leadership/Motivation

• Serve as a role model for employees.
• Communicate effectively by holding weekly and individual meeting with all key club personnel.
• Provide an inspirational environment that welcomes honest feedback from employees and takes action to ensure a quality working environment.
• Oversee, support, direct and develop department heads.

Above description may be subject to change or alteration at any time.

Qualifications and Skills:

• High school diploma or equivalent required.
• Associate's or Bachelor's degree preferred.
• Minimum of 2 years management experience required.
• Strong leadership, interpersonal & communication skills.
• Fitness management experience preferred.
• Ability to work onsite only.
• CPR/AED certification.

Physical Requirements:

Must be able to adjust and operate all club equipment.

Ability to lift 50 lbs. and engage in physical activity, including lifting weights, squatting, bending, reaching, spotting, and prolonged standing/walking.