Product Line Manager Lead

Role Description

We are seeking a Product Line Manager Leader (PLM Lead) to join our Connectivity team. This position may be able to work remotely from anywhere, but preferably in the Dallas Texas area.

The Product Line Manager Leader (PLM Lead) is a seasoned leader whose primary role is to deliver product and market intelligence to AFL with the objective of increasing market share for assigned product range(s). The PLM Lead will define product, pricing, and promotion strategies. They will also manage other PLMs or Associate PLMs.

Responsibilities

• Tactical Planning:
  • Achieves market performance goals by developing and executing the tactical plan for assigned product ranges, aligned with the broader product line strategy.
  • Acts as the champion and evangelist for communicating the product line vision and strategy to all relevant participants and stakeholders.
  • Owns and maintains the product roadmap and supporting plans, sequencing enhancements, releases, and investments based on market evidence and business priorities.
• New Product Development and Portfolio Management:
  • Successfully manages designated product range(s) over its life cycle in the broader product portfolio of the business area.
  • Leads the commercial input to the product development process including the development of product market requirements.
  • Guides products through the phases of the development process — from discovery and feasibility through definition, development, and launch.
• Sales Enablement:
  • Identifies the requirements for coordinating the development and deployment of the training, content, processes, practices, and tools needed to support salespeople throughout the customer’s journey.
  • Responsible for the performance of new product introductions including accountability for project pro-forma post launch financial performance.
  • Establishes and nurtures new business relationships, including cultivating partnerships with new companies, existing rack manufacturers, and emerging start-ups.
• Portfolio & Life Cycle Management:
  • Manages the designated product range(s) across the full life cycle — introduction, growth, maturity, and decline.
  • Assesses each product's life cycle position using market, financial, and operational metrics.
  • Defines product models, structures, and offering items; ensures compliance with quality systems, regulatory requirements, and the commercial change process.
• Pricing:
  • Determines product pricing by utilizing market research data; reviewing production and sales costs.
  • Effectively manages price including list price and customer or project level discounting.
• Business & Financial Performance:
  • Runs the product line as a business, owning ongoing revenue, margin, and profitability.
  • Applies business acumen and data-driven analysis to guide investment, trade-off, and resource-allocation decisions.
• Cross-Functional Leadership:
  • Leads the cross-functional product team — spanning engineering, operations, marketing, sales, finance, and support.
• Leadership & People Management:
  • Leads with a decisive, high‑ownership management style, setting clear expectations and driving consistent execution across the team.
  • Builds and develops a high‑performing, results‑oriented team through ongoing coaching, feedback, and structured performance management.
  • Acts as a change agent who challenges the status quo, introduces improved ways of working, and guides teams effectively through transformation.

Qualifications

• Bachelor’s degree in Marketing, Engineering, Science, Business Administration, or related field.
• 10+ years’ experience in product marketing, product development, or related field.
• Strong project management skills.
• Product Management/Marketing expertise, including market trends/analysis, NPI process, product roadmap development, product life-cycle management.
• Experience working effectively within a matrix environment.
• Data Center Ecosystem Experience: knowledge of the overall environment and infrastructure within data centers.
• Proven track record of successfully establishing initial engagement with companies, driving productive collaborations and fostering successful partnerships.
• Moderate travel (approximately 40%) is required.
• Ability to work extended hours to accommodate global operations may be required.
• Demonstrated experience leading and developing high‑performing teams.
• Proven ability to influence and lead cross‑functional stakeholders at multiple organizational levels.

Preferred Qualifications

• Data center infrastructure or telecommunications product/industry/technical acumen.
• Experience working in a global environment.

Benefits

• Flexible time off policy.
• 401K Company match (up to 4% - dollar for dollar).
• Professional development, training, and tuition reimbursement programs.
• Excellent medical, dental, vision, and life insurance policy options.
• Opportunities for career advancement with an industry leading company!