Marketing Automation Specialist

The Planet Group is seeking a Marketing Automation Specialist to join one of our well-known global pharmaceutical clients. Pay: $43-48.39/hr depending on experience Location: RemoteMarketing Automation Specialist Responsibilities:Build, QC and execute high complexity brand omnichannel programs. This includes building out journeys (base cadences) and highly complex trigger programs deliver the right message to the right person at the right time through the right channelEnsure high quality, on-time, and error free implementation, testing, and QA of campaigns within the marketing automation platformCreate, review, and share standard quality control documents and follow the process to ensure accuracy and completenessMonitor email deliverability across domains for all brand campaigns implementedProvide recommendations on how to optimize deliverability, resolve IP reputation issues and ensure proper inbox placementIdentify issues, identify root cause, and recommend corrective action for campaign builds, IP reputation and deliverabilityParticipate in agile delivery activities such as design, build, QA, and continuous improvementMaintain documents per requirements of department document management policies and proceduresImplement capabilities including targeting, personalization, audience segmentation, and dynamic, personalized content to deliver the best customer experienceBuild and execute test plans, identify winners and pro-actively recommend optimization opportunities and ensure high email deliverability, reach and engagementLead various internal / external partners to define, execute, and optimize email, direct mail, sms and media campaignsCross-functional teams include Brand Marketing, Strategy, Business Technology Solutions, Marketing Analytics & Business Insights, Creative and Digital AgenciesProvide exemplary customer service while setting, maintaining, and exceeding brand expectationsProvide updates on projects and any risks to Associate DirectorKeep abreast of 1:1 marketing and email industry best practices and new technology by participating in professional organizations, as well as attending industry seminars and conferencesProvide recommendation to Associate Director on how to applyMarketing Automation Specialist Qualifications:Bachelor's DegreeSalesforce Marketing Cloud Email Specialist Certification5-8 years of experience of Database Marketing, CRM, Email, Digital, Direct Mail, 1:1 marketing experienceMinimum of 5 years of hands-on work experience creating marketing campaigns in Salesforce Marketing CloudAbility to think strategically with a strong ability to execute plans and exceed stakeholder expectations and project goalsAbility to work independently without day-to-day supervisionDemonstrated ability to lead and manage multiple projects simultaneously in a fast-paced, dynamic environmentDemonstrates a clear aptitude for managing projectsAbility to assign priorities and meet delivery dateStrong client service and project management skills; in particular, must have the ability to communicate with both business and technical individuals effectivelyKnowledge of database, email, digital, 1:1 marketing concepts and best practicesInquisitive, strong analytical skills, including the ability to infer and apply learningsProficiency with MS Excel, SQL, and HTML/ CSSExcellent written, verbal, and interpersonal communication skillsInquisitive, strong analytical skills, including the ability to infer and apply learnings