Product Marketing Associate

Product Marketing Associate

The Marketing Management job is responsible for promoting a favorable view of the organization and its products and services. Working independently under limited supervision, this job develops and distributes promotional materials, while also interpreting and reporting market-related information to inform initiatives and identify areas of opportunity. This job also contributes to the development and implementation of marketing plans to ensure organizational marketing strategies and sales targets are met.

Key responsibilities and duties include drafting, compiling, and distributing promotional materials and determining ad placement. Developing reports on the business results of recently introduced or enhanced products and services and developing recommendations of modifications to improve products and services and/or marketing initiatives. Interpreting analysis of market-related information and developing reports to communicate implications for marketing strategies and/or key products and services. Conducting additional qualitative or quantitative research as needed for market positioning, such as pricing, market assessment, or promotional and advertising research studies. Analyzing marketing data, interpreting it for brand impact and reporting to management on implications for key products and services. Developing relationships with related outside entities to maintain good public relations with customers. Communicating with existing and potential clients and suppliers to explore and document opportunities to increase sales and profitability for designated new products and services, enhancements and initiatives. Helping coach and delegate work to lower-level team members.

Educational requirements include a university degree preferred. Work experience of 3+ years is required; 5+ years preferred. Physical requirements are sedentary work.