Associate Creative Director - Market Access Copy

Role Description

The Associate Creative Director – Market Access Copy is a senior writer and creative leader responsible for developing strategic, insight-driven communications for commercial and government payers, PBMs, GPOs, IDNs, health systems, specialty pharmacies, and employers that support market access, reimbursement, and value communication. This role partners closely with Creative, Strategy, Account, Medical, Market Access, and Client leadership to translate complex clinical, economic, and access-related information into work that is persuasive, compliant, and meaningful to decision-makers.

The ideal candidate is a strong conceptual thinker and hands-on writer with deep experience in pharmaceutical market access, payer marketing, and access communications. This individual understands how to build a value story, communicate clinical and economic evidence, and develop materials that support formulary consideration, reimbursement, coverage, affordability, pull-through, and patient access. They are equally comfortable shaping strategy, writing the work, presenting to clients, and mentoring writers.

What you'll do

• Serve as a role model for Agency Vision and Values
• Lead copy development and creative thinking across multiple brands, teams, and workstreams
• Translate complex science, clinical data, health economics, access barriers, and payer strategy into clear, compelling, audience-relevant stories
• Develop strong value narratives, payer messaging platforms, AMCP-style communications, access toolkits, field resources, pull-through materials, objection handlers, and launch support assets
• Create communications for commercial and government payers, PBMs, GPOs, IDNs/health systems, employers, specialty pharmacies, hubs, patient support services, and field access audiences
• Partner closely with Strategy, Account, Medical, Market Access, Art, UX, and Client teams to bring integrated ideas to life
• Help shape the strategic and creative direction of market access assignments from brief through execution
• Write, edit, concept, and problem-solve across both high-level messaging and detailed tactical materials
• Bring clarity, simplicity, and creative energy to categories that are often highly technical or complex
• Present work with confidence, connecting creative decisions back to audience needs, strategy, access challenges, and business objectives
• Contribute meaningfully to new business pitches, creative workshops, brand planning, launch planning, and agency initiatives
• Mentor, manage, and develop writers, helping them strengthen their craft, market access fluency, and strategic thinking
• Provide clear direction, constructive feedback, and hands-on support to elevate the work
• Proactively identify opportunities to make market access work more engaging, useful, and differentiated
• Manage workflows, timelines, priorities, staffing needs, and budget considerations ensuring both efficiency and excellence
• Champion the smart use of AI and emerging tools to streamline workflows, accelerate workstreams, and free teams to focus on strategy and craft

Qualifications

• 8+ years of copywriting experience at a pharmaceutical advertising agency, healthcare marketing, or market access agency
• Deep experience writing for market access, payer, reimbursement, access, affordability, patient services, and organized customer audiences
• Proven ability to translate clinical, economic, and access strategy into clear persuasive communications
• Strong understanding of the market access landscape, including payer decision-making, value communication, formulary strategy, coverage policy, reimbursement pathways, and access challenges
• Experience developing Product Information Exchange (PIE) decks, payer value propositions (PVPs), messaging platforms, access toolkits, launch materials, field access resources, pull-through assets, and related communications
• Strong portfolio demonstrating the ability to balance creativity with precision, compliance, and audience-specific nuance
• Comfort working across complex brands, therapeutic categories, data sets, and workstreams
• Experience mentoring writers or providing creative direction to junior and mid-level team members
• A generous, accountable, collaborative leadership style with high standards and low ego
• A willingness to roll up your sleeves and make the work better—at any stage, on any assignment

Requirements

• Leave your fingerprint - Your voice, your mind, your mark—they matter. Bring your creativity, perspective, and passion into everything you do.
• Show up like it’s Day 1 - Show up like you have something to prove, something to discover, and something to protect—treating the work and the company like it’s yours to shape.
• Give it and take it as a gift - Whether it’s a compliment or constructive feedback, use it to grow.
• Progress over process - Don’t hide behind the system—use it as an accelerator. Stay agile, push for what matters, and harness the latest technology to keep us ahead.
• Own the We - Collaboration starts with you. Ask tough questions, take responsibility, and build something greater—together.
• Drink the good stuff - Celebrate the wins—and the tries.
• Do the right thing - If it feels right or wrong, it is.

Benefits

• Healthcare Coverage – Four medical insurance options, plus dental and vision plans.
• 401(k) Plan – RevHealth matches 100% of the first 3% of your contributions and 50% of the next 2%, totaling a 4% match if you contribute at least 5%.
• Company-Paid Life Insurance – Providing peace of mind for you and your loved ones.
• Generous Flexible Paid Time Off – Supporting work-life balance.
• Additional perks and ancillary benefits are also available.