Partnerships Lead - ElevenCreative (Agency & Platform Ecosystem)
ElevenLabs
What you will do:
You will own partnerships for ElevenCreative across the agency and platform ecosystem.
Marketing, creative, and performance teams are rapidly changing how they produce advertising and content, and much of that work reaches brands through agencies and through the platforms those teams already use every day. This role sits at that intersection.
ElevenCreative is our AI creative platform, where creators and marketers generate and edit speech, music, image, and video using leading AI models. You will build senior relationships across performance and creative agencies and across product and platform partners, define how those partnerships work commercially, and turn them into measurable product adoption and revenue.
This is a true 0→1 role. You will help shape which partner models work, which agency segments create the most leverage, and where product integrations can unlock meaningful distribution.
The strongest candidates understand both sides of this market: how agencies help brands drive growth across marketing, creative, content, and performance, and how technology platforms become embedded in the tools and workflows marketers use every day.
In this role, you will:
- Identify and prioritize the agency and platform partners where ElevenCreative can create the most value and build senior relationships across them.
- Define partnership models, commercial terms, and incentive structures that create durable value for both ElevenLabs and the partner.
- Enable agency teams to bring ElevenCreative into marketing, creative, performance, and client workflows.
- Develop product and platform partnerships that place ElevenCreative inside the tools marketers and creative teams already use.
- Work closely with Sales, Product, Marketing, and Engineering to move partnerships from idea to launch to measurable adoption and revenue.
- Build scalable partner motions, including enablement, co-selling, referrals, and joint go-to-market programs.
- Develop a deep understanding of how agencies make money, where they create margin and differentiation, and how AI can strengthen their value to clients.
- Stay close to the evolving AI creative landscape, customer use cases, competitive dynamics, and emerging distribution models.
- Use partner and customer feedback to help shape product priorities and identify where ElevenCreative should invest.
- Represent ElevenCreative with partners at industry events, conferences, executive meetings, and customer conversations.
Who you are:
We are looking for someone who combines strong commercial instincts with a practical understanding of how agencies and technology platforms actually operate.
You will thrive in this role if you:
- Have 8+ years of experience across agency partnerships, advertising technology, performance marketing, business development, platform partnerships, or digital advertising sales.
- Have deep familiarity with the performance marketing and creative ecosystem and how agencies acquire, serve, and grow advertiser accounts.
- Have a strong network across independent agencies, agency networks, holding companies, or relevant technology platforms that you can activate quickly.
- Understand agency economics, how agencies price services, create margin, differentiate with clients, and decide which technologies become part of their delivery model.
- Understand how advertisers evaluate creative performance across channels such as paid social, search, video, commerce, and other digital media.
- Have experience working on technology or product partnerships, particularly integrations involving creative tools, advertising platforms, martech, commerce, social platforms, or APIs.
- Have a track record of turning ambiguous partnership opportunities into concrete commercial or product outcomes.
- Have operated effectively across Sales, Product, Marketing, and Engineering in fast-moving environments.
- Are comfortable building before there is a playbook and iterating quickly based on what works.
- Are excited about building a new category and shaping how AI changes creative production and advertising.
Bonus:
- Experience spanning both agency or advertising sales and partnerships or business development.
- Experience working inside a performance marketing agency, creative agency, adtech company, or major advertising platform.
- Experience building a partner or ecosystem motion from 0→1.
- Experience with AI-generated creative, voice, video, localization, or generative media.
- Familiarity with how creative production and media budgets move between brands and agency partners.
Location: Must be based in either London, Paris, New York or San Francisco
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