Lead Product Manager Prescreen (Consumer Lending / Credit Card)
Wells Fargo
Lead Product Manager Credit Card Prescreen Strategy
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About this role:
Wells Fargo is hiring a Lead Product Manager Credit Card Prescreen Strategy to drive growth across our Branded Credit Card and Consumer Lending portfolio. This role will lead how we identify, target, and engage millions of customers through prescreened offers, partnering across product, marketing, credit risk, and finance to deliver data-driven strategies that improve acquisition, customer experience, and portfolio performance.
We're looking for a product leader with experience in credit cards or unsecured lending, strong analytics skills, and the ability to operate in highly regulated environments. This is a high-visibility role with direct exposure to senior leadership, offering the opportunity to lead large-scale initiatives and shape the future of our prescreen and originations strategy.
In this role, you will:
- Lead the end-to-end prescreen strategy, including targeting, segmentation, eligibility criteria, and suppression logic
- Translate business objectives into data-driven acquisition strategies, test frameworks, and execution roadmaps
- Drive growth and profitability through continuous optimization of prescreen campaigns and credit strategies
- Analyze market trends, customer behavior, and portfolio performance to inform product and acquisition strategies
- Partner cross-functionally with risk, marketing, finance, analytics, and operations teams to deliver aligned outcomes
- Influence and communicate effectively with senior leadership, presenting clear insights and recommendations
- Ensure all strategies meet regulatory, compliance, and risk management standards
- Help simplify and enhance customer experience across acquisition channels
- Own key business metrics tied to originations, profitability, and customer quality
Required Qualifications:
- 5+ years of Product Management, credit strategy, product development, strategic planning, process management, change delivery experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
Desired Qualifications:
- Strong experience working in data-heavy environments with large, complex datasets
- Demonstrated ability to lead cross-functional initiatives and influence stakeholders
- Proven ability to translate strategy into execution and measurable results
- Experience in prescreen strategy, credit card originations, or unsecured lending
- Strong understanding of credit policy, underwriting, and risk frameworks
- Familiarity with P&L drivers, pricing strategies, and portfolio profitability
- Hands-on experience with SQL, Python, or SAS for data analysis
- Strategic thinker with a strong analytical and problem-solving mindset
- Comfortable navigating ambiguity and complex decision-making environments
- Exceptional communication and storytelling skills, especially with executive audiences
- Highly collaborative, with the ability to build relationships across matrixed organizations
- Results-driven with a strong sense of ownership and accountability
- Proven experience with a leading credit card issuer or in management consulting within financial services, with exposure to consumer lending products (e.g., credit cards, auto loans, personal loans)
- Prior experience in credit card originations or prescreen strategy.
- Familiarity with credit policy, credit strategy, risk frameworks, and regulatory compliance considerations
- Strong strategic thinking and problem-solving skills, including the ability to structure ambiguous problems, deliver actionable recommendations, and make sound decisions grounded in market insights and business logic
- Experience preparing polished, executive-level presentations, metrics, and reports for leadership review
- Results-driven mindset with a proven track record of achieving objectives through cross-functional teams
Job Expectations:
- Willingness to work on-site at stated location on the job opening.
- This position offers a hybrid work schedule
- Travel up to 25% of the time
Location:
2200 Concord Pike Wilmington, Delaware 19803
401 Las Colinas Blvd W Bldg. A Irving, TX 75039
550 S Tryon St Charlotte NC 28202
Posting End Date:
7 Jun 2026
*Job posting may come down early due to volume of applicants.
We Value Equal Opportunity
Wells Fargo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.
Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions commensurate with the business unit's risk appetite and all risk and compliance program requirements.
Candidates applying to job openings posted in Canada: Applications for employment are encouraged from all qualified candidates, including women, persons with disabilities, aboriginal peoples and visible minorities. Accommodation for applicants with disabilities is available upon request in connection with the recruitment process.
Applicants with Disabilities
To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo.
Drug and Alcohol Policy
Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more.
Wells Fargo Recruitment and Hiring Requirements:
a. Third-Party recordings are prohibited unless authorized by Wells Fargo.
b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.
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