Marketing Operations Manager

Description Company Conformance Statements / Essential Personal Characteristics In the performance of their respective tasks and duties, all employees are expected to conform to the following: Perform quality work within deadlines with or without direct supervision. Interact professionally with other employees, customers, and clients. Work effectively as a team member. Work independently while understanding the necessity for communicating and coordinating work efforts with other employees and organizations. Exhibit exceptional integrity in all matters. Lead by example. General Statement of Responsibility The Marketing Operations Manager serves as the operational owner of the organization’s outreach and marketing system. This role is responsible for executing campaigns, maintaining CRM infrastructure, managing routine website content, developing messaging and materials, and enabling staff to engage referral and placement partners consistently and effectively. The position translates defined targeting and strategic direction into coordinated, repeatable execution across Business Divisions. The Marketing Operations Manager contributes to the organization’s goal of increasing referral and placement volume by 15% year over year. The Marketing Operations Manager supports that goal through consistent outreach execution, improved visibility into activity, reduced manual overhead, and ongoing optimization of the marketing system. The role partners closely with the Data Team and external vendors for advanced targeting, analytics, and technical support while owning day-to-day campaign execution, system operation, and performance refinement. Major Responsibilities / Activities Marketing System & CRM Operations Configure, maintain, and optimize the CRM and marketing automation platform. Execute and monitor campaigns within the CRM, including outreach workflows and communications. Ensure all outreach activity is captured, tracked, and visible for reporting and accountability. Maintain standardized templates, workflows, and campaign structures to support repeatable execution. Train users on CRM usage, workflows, and campaign execution best practices. Campaign Execution, Content, and Brand Develop and execute outreach campaigns aligned to Business Division priorities and targeting inputs. Create and maintain on-brand messaging, copy, and campaign materials. Ensure consistency in creative and messaging across Business Divisions and campaigns. Manage routine website content upkeep, including updates to service information, program positioning, campaign-related content, outcomes, and other public-facing materials. Monitor website content for outdated information, inconsistent messaging, and needed revisions to keep the site accurate and aligned with organizational priorities. Coordinate with outside vendors for advanced design, copy, or production needs as required. Field Enablement & Adoption Provide field staff with practical tools, templates, and messaging to support relationship outreach. Develop marketing toolkits that enable consistent, professional engagement without adding administrative burden. Support training and adoption of marketing practices and workflows across Business Divisions. Improve consistency of outreach activity across regions by standardizing processes and materials. Partner with leadership to ensure marketing tools align with staff capacity and operational realities. Campaign Effectiveness & Analytics Track and evaluate campaign performance, including outreach activity, engagement, and referral outcomes. Identify patterns in performance to determine what messaging, audiences, and approaches are most effective. Use CRM and campaign data to inform ongoing optimization of outreach strategies. Partner with the Data Team to incorporate targeting inputs and reporting into campaign execution. Provide clear, actionable insights to Business Division leaders to support decision-making and refinement. Cross-Functional Collaboration & Scaling Serve as the liaison between Business Divisions, the Data Team, and external vendors on marketing initiatives. Collaborate on targeting, segmentation, and reporting needs while not owning underlying data models. Support the development and documentation of repeatable marketing processes and playbooks. Contribute to scaling the marketing system beyond the initial Business Division, including potential support for Lasting Change Initiatives and future development as a third‑party service offering. Engage external partners as needed for CRM implementation, analytics support, or specialized execution. Essential Functions and Competencies Reasonable accommodations may be made to enable individuals with disabilities to perform these functions. Use of fingers and hands for frequent computer and system interaction Speaking and hearing for internal and external communication Ability to sit for extended periods and perform repetitive tasks Capability to analyze information and make sound, logical decisions Ability to communicate clearly, both verbally and in writing Demonstrated competence in understanding and applying procedures, policies, and systems Travel Travel may be required occasionally to subsidiary sites and training opportunities. Required Education and Experience Bachelor’s degree in marketing, communications, business administration, or a related field, or equivalent experience. Three or more years of related experience in marketing operations, campaign execution, CRM administration, or a comparable role. Experience executing marketing campaigns, including content development and hands‑on delivery. Experience working with a CRM or marketing automation platform (campaigns, workflows, reporting). Ability to create marketing content, including copy and campaign materials. Experience maintaining or updating website content as part of marketing, communications, or campaign execution responsibilities. Experience partnering with cross‑functional teams, including technical or data‑focused teams. Experience interpreting campaign performance and translating insights into action. Ability to manage multiple priorities across Business Divisions and stakeholders. Preferred Education and Experience Experience with marketing automation platforms and workflow/process training. Experience working with or supporting nonprofits, ministries, or mission‑driven organizations. Experience coordinating website content management or updates in connection with CRM systems, campaigns, or marketing automation tools. Experience working alongside data teams on segmentation, reporting, or analytics. Exposure to referral‑based, relationship‑driven business models. Graduate‑level education (MBA or related field), or progress toward such a degree. Other Duties This job description is not designed to cover or contain a comprehensive listing of activities, duties, and responsibilities that are required by the employee. Management reserves the right to assign or reassign duties, activities, and responsibilities to this position at any time, with or without notice. Revised 10/2026 #J-18808-Ljbffr Lasting Change, Inc.