Head OF Marketing

Ready to be pushed beyond what you think you’re capable of? At Coinbase, our mission is to increase economic freedom in the world. It’s a massive, ambitious opportunity that demands the best of us, every day, as we build the emerging onchain platform — and with it, the future global financial system. To achieve our mission, we’re seeking a very specific candidate. We want someone who is passionate about our mission and who believes in the power of crypto and blockchain technology to update the financial system. We want someone who is eager to leave their mark on the world, who relishes the pressure and privilege of working with high caliber colleagues, and who actively seeks feedback to keep leveling up. We want someone who will run towards, not away from, solving the company’s hardest problems. Our work culture is intense and isn’t for everyone. But if you want to build the future alongside others who excel in their disciplines and expect the same from you, there’s no better place to be. While many roles at Coinbase are remote-first, we are not remote-only. In-person participation is required throughout the year. Team and company-wide offsites are held multiple times annually to foster collaboration, connection, and alignment. Attendance is expected and fully supported. About the Role Base is the most important onchain platform being built today, with a mission to bring a billion people onchain. We are looking for a Head of Communications to own the Base narrative and redefine what a modern comms function looks like. This isn't a traditional PR role. You will be the architect of our external reputation, moving at the speed of crypto and operating fluently on Crypto Twitter. You will serve as a trusted advisor to leadership, a bridge to mainstream tech and culture, and a pioneer in using AI to punch far above your weight class. What You’ll Be Doing Strategic Communications Leadership: Own the end-to-end external narrative for Base. Drive traditional PR, media relations, podcasts, and high-impact speaking opportunities across top crypto and mainstream tech/finance press. Crypto Twitter Intelligence: Operate natively on Crypto Twitter. You understand the memes, the culture, and the key players. You know exactly when to engage, when to stay silent, and when to go on offense to protect and build Base’s reputation. Strategic Counsel: Serve as a high-conviction sounding board for leadership (specifically Jesse Pollak). You are expected to gut-check instincts, provide direct pushback when necessary, and maintain a calm, steady hand when things run hot. Mainstream Expansion: Take the Base story beyond the crypto bubble. You will translate onchain innovation into compelling narratives for mainstream tech, finance, and cultural audiences. AI-Driven Excellence: Redefine the comms workflow by leveraging AI tools for sentiment monitoring, rapid drafting, and distribution. Cross-Functional Partnership: Work seamlessly with Marketing, BD, Social, and Coinbase Corporate Comms. You will break down silos to ensure the Base story is consistent across every touchpoint. What We Look For in You Crypto-Native Judgment: You follow Crypto Twitter. You understand the nuances of the onchain world and can spot a PR landmine—or a viral opportunity—from a mile away. Traditional Comms Chops: You have several years of experience in PR/Communications, with a proven track record of placing stories in top-tier publications (Bloomberg, CNBC, TechCrunch) and managing high-stakes crises. Trusted Advisor Energy: You earn trust fast through directness and competence. You are comfortable saying "don't do that" to leadership. The "Hustle" Gene: You are scrappy and self-directed. You don’t wait for a brief; you find the angle, make the call, and ship the result. AI-Forward Mindset: You don't see AI as a novelty; it is your competitive advantage. You are already using AI tools to amplify your output. Complexity Translation: You can take complex technical concepts (Layer 2s, decentralization, smart contracts) and make them resonate with Tier-1 journalists and mainstream audiences. Nice to Haves Deep personal network within the Ethereum and L2 ecosystem. Experience navigating the intersection of decentralized technology and traditional regulatory/financial narratives. Prior experience in a high-growth startup environment where you had to build a function from the ground up. Job #: P74976 Pay Transparency Notice: Depending on your work location, the target annual base salary for this position can range as detailed below. Total compensation may also include equity and bonus eligibility and benefits (including medical, dental, vision and 401(k)). Annual base salary range (excluding equity and bonus):: $205,785 USD - $242,100 USD Please be advised that each candidate may submit a maximum of four applications within any 30-day period. We encourage you to carefully evaluate how your skills and interests align with Coinbase's roles before applying. Commitment to Equal Opportunity Coinbase is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sex, gender expression or identity, sexual orientation or any other basis protected by applicable law. Coinbase will also consider for employment qualified applicants with criminal histories in a manner consistent with applicable federal, state and local law. For US applicants, you may view the Employee Rights and the Know Your Rights notices by clicking on their corresponding links. Additionally, Coinbase participates in the E-Verify program in certain locations, as required by law. Coinbase is also committed to providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please contact us at accommodations[at]coinbase.com to let us know the nature of your request and your contact information. For quick access to screen reading technology compatible with this site click here to download a free compatible screen reader (free step by step tutorial can be found here) . Global Data Privacy Notice for Job Candidates and Applicants Depending on your location, the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA) may regulate the way we manage the data of job applicants. Our full notice outlining how data will be processed as part of the application procedure for applicable locations is available here . By submitting your application, you are agreeing to our use and processing of your data as required. For US applicants only, by submitting your application you are agreeing to arbitration of disputes as outlined here. AI Disclosure For select roles, Coinbase is piloting an AI tool based on machine learning technologies to conduct initial screening interviews to qualified applicants. The tool simulates realistic interview scenarios and engages in dynamic conversation. A human recruiter will review your interview responses, provided in the form of a voice recording and/or transcript, to assess them against the qualifications and characteristics outlined in the job description. For select roles, Coinbase is also piloting an AI interview intelligence platform to transcribe and summarize interview notes, allowing our interviewers to fully focus on you as the candidate. The above pilots are for testing purposes and Coinbase will not use AI to make decisions impacting employment . To request a reasonable accommodation due to disability, please contact accommodations[at]coinbase.com #J-18808-Ljbffr