Vice President of Marketing

Vice President of MarketingThe Vice President of Marketing is responsible for establishing and executing marketing strategies that drive customer acquisition, customer loyalty, and revenue growth across retail stores and Ecommerce channels. This position oversees loyalty, CRM, lifecycle marketing, paid media, content, social media, and customer engagement initiatives to support the company's strategic objectives. This role partners closely with Merchandising, Ecommerce, Store Operations, and Information Technology to ensure marketing programs align with business priorities and deliver a consistent customer experience across all channels. This role reports to the Chief Merchandising Officer. The Vice President of Marketing is responsible for managing marketing investments, evaluating performance, and identifying opportunities to strengthen customer engagement and long-term brand growth.Duties and responsibilities include supporting the "Cavender's Culture" and driving the Mission, Vision, and Values. The role also involves owning end-to-end performance of the customer journey across digital and in-store touchpoints, establishing full-funnel visibility across customer acquisition, conversion, retention, and loyalty, and optimizing key performance metrics including conversion rate, customer acquisition cost (CAC), customer lifetime value (LTV), retention, and engagement.The Vice President of Marketing will develop and execute customer acquisition, retention, loyalty, CRM, and lifecycle marketing strategies. They will lead the My Cavender's loyalty program and customer retention initiatives, identify and prioritize opportunities to improve customer experience and reduce friction throughout the customer journey, and ensure consistent messaging and customer experiences across paid, owned, earned, digital, and in-store channels.The role also includes overseeing paid media strategy, performance, and investment allocation across all marketing channels, owning and managing marketing budgets and marketing investment performance against company objectives, driving customer demand across Ecommerce and retail channels through strategic marketing initiatives, establishing audience segmentation, targeting strategies, and channel mix aligned with business goals, and collaborating with Merchandising and Store Operations to support key business initiatives and seasonal campaigns.Qualifications and requirements include 10+ years of experience in growth marketing, performance marketing, lifecycle/CRM, or eCommerce, proven experience integrating paid media and lifecycle marketing to drive full-funnel performance, experience leading and developing cross-functional teams and building high-performing functions, experience developing and scaling loyalty programs and retention strategies to drive customer engagement and lifetime value, strong understanding of customer acquisition, retention, and full-funnel optimization, experience with customer segmentation, personalization strategies, and dynamic content across marketing channels, familiarity with marketing technology platforms, including CRM, CDPs, and analytics tools, strong analytical mindset with ability to translate data into insights, strategy, and action, excellent communication and cross-functional leadership skills, and experience operating in a retail or omnichannel environment preferred.Preferred skills include familiarity with data analysis and audience insights; ability to work with analytics teams to validate performance, troubleshoot issues, and extract actionable insights (SQL experience a plus), experience leveraging digital analytics tools (e.g., GA4) to inform optimization and decision-making, experience building and scaling testing and experimentation frameworks (A/B testing, personalization), and strong test-and-learn mindset with a focus on continuous optimization.Cavender's is an Equal Opportunity Employer. We do not discriminate based on race, religion, color, military status, national origin, sex, ancestry, age, sexual orientation, pregnancy, disability, genetic information, or any other personal characteristic protected under federal, state, or local law. Cavender's will provide reasonable accommodations for persons with a disability upon request. If you have a disability and need assistance completing the application, please call Customer Service at View phone number on click.appcast.io or visit your nearest Cavender's store.