Ecommerce Marketing Specialist

Job Description

Job Description

Description

Position Summary

The Ecommerce Marketing Specialist supports and optimizes our brands’ presence across multiple online marketplaces and direct-to-consumer platforms. This role is a more advanced, independent contributor position responsible for executing and improving e-commerce strategies, analyzing performance data, and supporting growth initiatives. The Ecommerce Marketing Specialist serves as a subject-matter resource for marketplace operations, mentors junior team members as needed, and partners cross-functionally to drive sales, efficiency, and customer experience improvements.

Essential Duties and Responsibilities

Marketplace & Platform Management

• Manage and optimize online marketplace accounts across all brands, including product listings, inventory controls, pricing accuracy, promotions, and order fulfillment across multiple platforms. 
• Serve as a primary point of contact for day-to-day marketplace operations, identifying and resolving listing issues, suppressed products, and platform-related errors. 
• Ensure accurate and timely setup of new SKUs, bundles, variations, and enhancements across all applicable marketplaces. 

Content Optimization & Merchandising

• In collaboration with the marketing team, develop, optimize, and maintain high-performing product detail pages using compelling copy, enhanced content, A+ or equivalent modules, high-quality images, and SEO best practices. 
• Ensure brand consistency and accuracy across all digital touchpoints.

Inventory & Fulfillment Coordination

• Monitor inventory levels across all marketplaces and fulfillment channels, including FBA and merchant-fulfilled inventory. 
• Coordinate replenishment planning with internal teams to maintain optimal stock levels and minimize stockouts, overstocks, and aged inventory. 
• Partner with warehouse and operations teams to ensure accurate forecasting, inbound shipments, and timely fulfillment of customer and replacement part orders.

Leadership, Process Improvement & Advanced Responsibilities

• Identify opportunities to improve workflows, tools, and processes to increase efficiency, accuracy, and scalability. 
• Stay informed on industry trends, platform updates, algorithm changes, and competitive activity, translating insights into actionable recommendations. 
• Support special projects and continuous improvement initiatives related to e-commerce growth and operational excellence.

Minimum Qualifications (Knowledge, Skills & Abilities)

• Bachelor’s Degree in Business, Marketing, E-commerce, or a related field, or equivalent practical experience. 
• 1-3 years of hands-on experience in e-commerce, online marketplace management, or digital merchandising. 
• Strong analytical and problem-solving skills, with the ability to interpret data and translate insights into action. 
• Advanced attention to detail and the ability to manage multiple priorities in a fast-paced environment. 
• Excellent written and verbal communication skills; ability to collaborate effectively with cross-functional teams. 
• Demonstrated ability to work independently, take initiative, and drive improvements with minimal supervision. 
• Proficiency in Microsoft Excel or Google Sheets for reporting, analysis, and forecasting. 
• Experience working with Shopify or similar e-commerce platforms, including storefront management, product setup, and order workflows. 
• Experience with SellerCloud and major online marketplaces such as Amazon Seller and Vendor Central, Walmart, eBay, Home Depot, Lowe’s, Wayfair, or similar platforms. 
• Familiarity with marketplace advertising tools and promotional mechanics is preferred.

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Company Description

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