Director of University Social Media - (496404 )

Responsibilities Implements comprehensive social media marketing plans and strategies for the University of Houston, University of Houston System, and the president/chancellor to increase visibility, engagement, and recruitment efforts across all major platforms. Creates and curates content in a variety of formats tailored for each platform, including writing copy, developing still and motion graphics, and generating ideas for strategic planning. Monitors trends in social media tools, applications, and channels, ensuring the university stays ahead in digital marketing strategies. Oversees procurement of social media listening and analytics tools and routinely reports on performance metrics using complex data to drive decisions and forecast trends. Oversees a campus‑wide group of social media managers and communicators, informs them on policy and best practices, and conducts personalized social media trainings and consultations with staff from colleges, departments, and business units. Works across campus and the UH System to execute collaborative social media strategies and provides leadership to practitioners in a decentralized organization with varied reporting responsibility. Develops social media policies and guidelines for UH and the UH System, including guidance and content strategy plans for new social media properties. Ensures compliance with all legal, ethical, and university policies in social media activities, safeguarding the institution’s integrity and public trust. Maintains an editorial calendar for key social media initiatives across UH and the UH System, ensuring adequate infrastructure for scheduling, content creation, campaign management, and measurement is in place and evolves to meet the changing digital environment. Monitors social media channels and implements processes for social listening to identify potential negative or crisis situations, applies conflict‑resolution principles to mitigate issues, and reports to university management, ensuring timely and sensitive responses to protect the university’s reputation. Communicates with senior leadership on matters involving social media and audience sentiment on specific issues of concern. Addresses customer‑service inquiries through direct messages on social media channels, ensuring that student‑success issues are escalated for resolution. Qualifications Minimum of five (5) years of directly job‑related experience in analytics, technical, or professional disciplines. A thorough understanding of both theoretical and practical aspects of an analytical, technical, or professional discipline is required, or basic knowledge of more than one professional discipline. Formal, directly job‑related four‑year degree from a college or university, or equivalent in‑depth specialized training program directly related to the type of work being performed. The department is willing to accept education in lieu of experience or experience in lieu of education. All positions are security‑sensitive and require a criminal history check. The University of Houston System and its universities are Equal Opportunity Institutions. Everyone is encouraged to apply. #J-18808-Ljbffr The Chronicle Of Higher Education, Inc.