Marketing Specialist

Marketing Specialist

As the largest pureplay adhesives company in the world, H.B. Fuller's innovative, functional coatings, adhesives and sealants enhance the quality, safety and performance of products people use every day. Founded in 1887, with 2025 revenue of $3.5 billion, our mission to Connect What Matters is brought to life by more than 7,100 global team members who collaborate with customers across more than 30 market segments in 150 countries to develop highly specified solutions that enable customers to bring world-changing innovations to their end markets.

Primary Responsibilities

• Execute marketing strategies supporting North America Distribution growth priorities.
• Manage digital content across distributor, customer, and product platforms.
• Analyze customer insights, market trends, competitive intelligence, and campaign performance.
• Execute digital campaigns across SEO/SEM, social media, webinars, advertising, and lead generation.
• Develop presentations, videos, newsletters, social content, and sales enablement materials.
• Support product launches, portfolio transitions, commercialization, and value propositions.
• Coordinate cross-functional marketing projects, customer meetings, and industry events.
• Maintain product, market, and segmentation information within business systems.

Minimum Requirements

• Bachelor's degree with 3+ years of related marketing, communications, or commercial experience, or associate degree with 5+ years of related experience.
• Professional fluency in written and spoken English.
• Proficiency with Microsoft Excel, PowerPoint, and Word.
• Experience managing cross-functional projects and competing priorities.
• Ability to travel up to 10% and work in manufacturing plant or laboratory environments as needed.

Preferred Requirements

• Experience with market research, customer insights, or competitive analysis.
• Experience executing digital marketing and lead-generation campaigns.
• Experience creating marketing content using tools such as Canva.
• Proficiency with business platforms such as BI and SAP.

Pay is based on several factors including but not limited to education, work experience, certifications, and geographic location.

The salary for this role is 80,000-110,000.

In addition to your salary, H.B. Fuller offers employees a competitive total rewards package including comprehensive benefits, incentive and recognitions programs, health & wellness benefits, 401K contributions, paid time off and paid holidays. Eligibility may vary.

H.B. Fuller is an Equal Employment Opportunity employer and proud to have created a collaborative culture where employees around the world are seen, heard, and respected. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, national origin, disability, or marital status or status as a protected veteran, or any other legally protected classification.

H.B. Fuller does not accept unsolicited resumes from recruiters, employment agencies, or staffing firms. To conduct business with H.B. Fuller, a written service agreement must be executed by Human Resources prior to submitting any information relating to a potential candidate. Without a signed service agreement, H.B. Fuller shall not be obligated for payment of any fee or compensation.