Direct Marketing Program Manager

Thank you for your interest in a career at Regions. At Regions, we believe associates deserve more than just a job. We believe in offering performance-driven individuals a place where they can build a career — a place to expect more opportunities. If you are focused on results, dedicated to quality, strength and integrity, and possess the drive to succeed, then we are your employer of choice. Regions is dedicated to taking appropriate steps to safeguard and protect private and personally identifiable information you submit. The information that you submit will be collected and reviewed by associates, consultants, and vendors of Regions in order to evaluate your qualifications and experience for job opportunities and will not be used for marketing purposes, sold, or shared outside of Regions unless required by law. Such information will be stored in accordance with regulatory requirements and in conjunction with Regions’ Retention Schedule for a minimum of three years. You may review, modify, or update your information by visiting and logging into the careers section of the system. Job Description At Regions, the Direct Marketing Program Manager provides direct marketing support for the outlined strategy to include the development, audience, offer, incentive testing, creative development, production, budget management and overall channel project management. Primary Responsibilities Leads cross-functional teams in the execution of integrated marketing campaigns Acts as a liaison with internal and external partners to provide input and recommendations on marketing campaigns and channels to achieve business objectives Develops marketing strategies and plans Manages the review and approval process of all direct marketing campaigns Leads the quality control process, ensuring that direct marketing creative meets business objectives, test design is followed, and all variable components for printed materials are accurate Leads and directs internal teams and agencies to ensure flawless execution of direct marketing campaigns Manages the budget and provides recommendations to be more cost efficient Suggests, recommends, and implements improvements Mentors and coaches junior team members, providing training and guidance This position is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay. Requirements Bachelor's degree in a related field with six (6) years of experience in marketing Preferences Experience in financial services or other highly regulated industry preferred Experience working with and/or managing agency relationships Experience with understanding of database and direct marketing principles, including customer segmentation, test/learn strategies and channel design Skills and Competencies Ability to challenge current processes in an effort to improve results Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities Strong analytical skills with the ability to interpret data and make data-driven recommendations Strong communication, leadership, and project management skills Strong problem solving skills Position Type Full time Compensation Details Pay ranges are job specific and are provided as a point-of-market reference for compensation decisions. Other factors which directly impact pay for individual associates include: experience, skills, knowledge, contribution, job location and, most importantly, performance in the job role. As these factors vary by individuals, pay will also vary among individual associates within the same job. The target information listed below is based on the Metropolitan Statistical Area Market Range for where the position is located and level of the position. Job Range Target Minimum: $84,234.15 USD Median: $112,360.00 USD Incentive Pay Plans This job may participate in an annual discretionary bonus plan. Benefits Information Paid Vacation/Sick Time 401K with Company Match Medical, Dental and Vision Benefits Disability Benefits Health Savings Account Flexible Spending Account Life Insurance Parental Leave Employee Assistance Program Associate Volunteer Program Location Details Regions Center Birmingham, Alabama Equal Opportunity Employer Equal Opportunity Employer/including Disabled/Veterans #J-18808-Ljbffr