Marketing Manager

Terra, the award winning, Miami-based real estate development company carefully chooses projects that have a positive impact on their surroundings and, by extension, on the people who live there. When planning a new development, Terra takes a dynamic role with the city and neighborhood to activate its potential as a community, maximizing the way in which people are able to live and work; creating new and innovative ways for the urban & suburban landscape to evolve. The firm has cultivated a portfolio of more than five million square feet of residential and commercial real estate valued in excess of $8 billion and is active across all major real estate asset classes, including multifamily apartments, luxury condominium and single-family residences, retail and office space, hotels, and industrial properties. Terra has achieved international acclaim for its commitment to design excellence, resiliency measures, and sustainable development and has been continuously transforming South Florida into the prosperous metropolis we know today.

We are looking for a Marketing Manager to join the team!

The Marketing Manager owns the day-to-day execution of the approved marketing strategy for assigned development projects. The role is accountable for translating project positioning and strategic direction into coordinated, on-brand marketing programs delivered on schedule and within approved budgets. The Marketing Manager serves as the central marketing point of contact for assigned projects, working closely with Development, Sales, Creative, Public Relations, media, digital partners and outside consultants from concept through production, launch and ongoing sales support. Success requires disciplined project management, strong communication, excellent judgment and an uncompromising commitment to quality.

General Responsibilities

Project Marketing Leadership

• Own the integrated marketing work plan for assigned projects and drive day-to-day execution against approved strategy, schedule and budget.
• Translate strategic direction into clear briefs, deliverables, priorities and approvals for internal creative resources and external partners.
• Maintain a current understanding of project positioning, product, sales priorities, competitive set and target audiences and apply that knowledge to marketing decisions.
• Present project status, recommendations, risks and decisions required to Marketing leadership and cross-functional stakeholders.

Brand, Creative & Content

• Lead development and production of project collateral, presentations, advertising, signage, email, digital content, sales tools and experiential materials.
• Direct revision and approval workflows, ensuring final materials are accurate, on-brand, legally and factually reviewed as required and production-ready.
• Maintain project websites, sales platforms and digital asset libraries with current approved content, imagery and materials.
• Lead project photo and video productions, including briefs, shot lists, schedules, approvals and final asset delivery.

Media, Digital, PR & Performance

• Implement approved media, digital, social, SEO and PR programs in partnership with agencies and specialists.
• Review campaign and traffic reporting, identify performance trends and recommend adjustments to improve effectiveness.
• Fact-check project communications and press materials and secure required internal, partner and brand approvals.
• Track key marketing outcomes and maintain clear reporting on campaign activity, wins, learnings and next actions.

Events & Sales Support

• Develop project event objectives and briefs in partnership with Sales and the Sales Gallery & Events Operations team.
• Ensure invitations, guest communications, sales tools, content and follow-up materials support the business objective of each event.
• Partner with Sales to understand lead-generation priorities and ensure marketing programs support the customer journey and sales process.

Budget, Vendors & Governance

• Manage project marketing budgets, proposals, purchase requirements and vendor scopes within approved authority.
• Maintain productive relationships with agencies, consultants, printers, fabricators and other partners and hold them accountable for quality, timing and scope.
• Secure required partnership, brand and stakeholder approvals in accordance with governing agreements.
• Anticipate risks, resolve issues proactively and escalate decisions appropriately.

Required Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent professional experience.
• Minimum 4–6 years of progressive marketing experience, including direct responsibility for managing projects, campaigns, budgets, and deliverables.
• Demonstrated ability to independently manage multiple complex marketing initiatives simultaneously, balancing competing priorities and demanding deadlines.
• Strong project management and organizational skills, with proven ability to drive projects from concept through execution and completion.
• Experience managing creative development, production processes, external agencies, vendors, and cross-functional stakeholders.
• Excellent written and verbal communication skills, with the ability to prepare clear creative briefs, present recommendations, and communicate effectively with internal leadership and external partners.
• Strong attention to detail and commitment to brand consistency, accuracy, and quality across all marketing deliverables.
• Working knowledge of digital marketing, social media, advertising, website management, and campaign performance reporting.
• Demonstrated ability to manage budgets, evaluate vendor proposals, and maintain financial accountability.
• Proficiency in Microsoft Office applications and familiarity with project management and marketing platforms.
• Proven ability to exercise sound judgment, take initiative, solve problems proactively, and operate effectively in a fast-paced, deadline-driven environment.

Preferred Qualifications

• Marketing experience within luxury residential real estate, real estate development, hospitality, architecture, design, or other premium consumer brands.
• Experience supporting the launch and ongoing marketing of high-profile real estate developments or complex, multi-channel brand campaigns.
• Familiarity with the South Florida real estate market, luxury consumer audiences, and competitive landscape.
• Experience collaborating directly with development teams, sales organizations, architects, interior designers, branding agencies, and creative consultants.
• Understanding of the luxury residential sales process, including lead generation, sales gallery environments, broker engagement, and buyer communications.
• Experience overseeing high-end print production, collateral development, photography, video, and experiential marketing initiatives.
• Familiarity with CRM platforms, marketing automation, website content management systems, and digital analytics tools.
• Experience working with established brand guidelines, licensing agreements, and multi-stakeholder approval processes.
• Demonstrated appreciation for architecture, design, branding, and visual storytelling, with the ability to recognize and uphold exceptional creative standards.

As a team member at Terra, you’ll enjoy:

• Career advancement and bonus opportunities.
• Comprehensive benefits package, including health, vision, dental insurance, and FSA (Flexible Spending Account).
• Employer-paid life and disability insurance.
• Employer matching 401k.
• Employee team building events.
• Company paid monthly lunches.
• Paid Time Off and paid Holidays.