Media Planner I

Job Description

Job Description

Rare opportunity to join, contribute to, and learn from Pollinate's talented media team! Pollinate is an independent, full-service agency based in SE Portland, Oregon. Our clients recognize us as a marketing and advertising engine, powered by adaptability and creativity – we're seeking a Media Planner I who embodies those attributes to join our crew. The right candidate for this position is experienced and skilled in media strategy and able to navigate strategic client relationships and collaborate within a team as we craft holistic media campaigns. Experience planning and buying across the media mix (TV, OTT/CTV, Radio, Digital Audio, Out of Home, Print, Paid Social, Digital Display, Paid Search, Rich Media, Native, Endemic, etc) is preferred while digital experience is required. Previous ad agency experience on a media team across 2+ client categories is preferred.

We're hoping to fill this position with a team player who is a strategic thinker that's passionate about advertising and the ever evolving media landscape, specifically when it comes to emerging media trends, consumer data and campaign analytics.

While our headquarters are in Portland, OR, we are open to this being a hybrid or remote role, based in OR, CA, TX or IL (Pacific or Central time zone required).

Key responsibilities include but are not limited to:

• Basic to intermediate understanding of the media landscape and current advertising/media industry trends
• Plan, negotiate and buy media across the media mix
• Effectively oversee multiple client media projects at any given time (including budgets, timelines, and quality of work)
• Skilled in deriving insights from digital campaign data and able to mentor team members in developing concise client reports
• Experience utilizing campaign analytics and syndicated research to inform future campaign approach
• Solid detail skills and adherence to (and ability/willingness to champion) established processes including QA protocols
• Monitors campaigns, vendors, and pacing to ensure potential errors are avoided, particularly those with financial ramifications.
• Understanding of current industry best practices involving digital paid media trafficking, brand safety, analytics, and reporting
• Collaborate with cross-functional teams: client services, creative department, analytics, and accounting department
• Maintain healthy client relationships and identify areas of opportunity for client account growth
• Effective in utilizing self-service ad platforms, trafficking platforms, data dashboards, research tools and media buying software
• Resourceful and proactive in improving processes and practices
• Approaches group projects and tasks with a people-first mindset and seek to understand when navigating complex projects with others
• Ability to provide positive mentorship to junior team members (including strategic direction and constructive feedback)
• Seek input from and embrace collaboration with colleagues, mentors, and supervisors to improve work quality
• Complete projects and tasks by established deadlines
• Demonstrate excellent written and verbal communication skills and possess the ability to present client-facing materials
• Interest in automation practices and experience utilizing AI tools such as Gemini, Claude, etc.
• Exhibit proficiency across most of these key platforms: Media analytics, planning and buying tools (ex. Google Workspace, Campaign Manager 360, comScore, Google Analytics, Google Tag Manager, Nielsen, MRI-Simmons, Strata, TapClicks, Looker Studio, etc.)

Organizational Responsibilities:

• Effective interpersonal skills, interest in research, curious and adaptable as environments change (growth mindset)
• Able to meet project and task deadlines
• Possess a clear attention to detail and ability to multi-task
• Exhibit resourcefulness and proactivity in a fast-paced environment
• Communicate effectively with colleagues and clients
• Estimate time needed for projects and tasks
• Effectively report weekly time with appropriate level of detail
• Complete training goals as defined

Desired Background and Experience

The ideal candidate for this position would have:

• 3+ years paid media experience
• 2+ years digital experience minimum preferred
• Bachelor's Degree in Communications, Marketing or Advertising preferred but not required

If this sounds like you, please apply along with telling us about your recent favorite show, podcast or news parody in your cover letter.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.