Specialist, Events and Regional Marketing

Field Marketing Manager About the Role Join Checkout.com’s Americas Marketing team as a Field Marketing, Senior Specialist. In this high-impact role, you will own and scale our field marketing strategy, planning and execution in the North America market to drive business growth and accelerate revenue. Partnering closely with our North American commercial and sales leadership teams, you will be the driving force behind regional events, account-based marketing (ABM) strategies, and high-touch executive programs that build a measurable sales pipeline. We are seeking a strategic, results-driven self-starter who thrives in a fast-paced environment, can operate independently with minimal oversight, and has a proven track record of executing impactful field programs. You will be responsible for the full field marketing program working to drive both net new and expansion pipeline working closely with sales and aligning to regional revenue and account targets. How You’ll Make an Impact Field Event Strategy & Execution Own the end-to-end strategy , planning, and execution of field events across North America—including executive dinners, roundtables, workshops, regional conferences, and roadshows. Build and manage a regional field marketing calendar in close coordination with North American sales leadership, ensuring programs align seamlessly with territory plans and revenue goals. Identify and prioritize markets, priority accounts, and formats that will have the greatest impact on pipeline generation and deal acceleration. Manage high-value investments , venue relationships, speakers, and third-party event sponsorships from negotiation through to on-site execution. Pipeline Generation & Accountability Drive measurable pipeline and revenue impact from every program, sharing accountability for regional pipeline targets tied directly to North American field marketing initiatives. Develop data-driven audience acquisition plans grounded in Ideal Customer Profile (ICP), Total Addressable Market (TAM), and persona targeting to ensure strong attendance from key decision-makers. Partner hand-in-hand with Sales and BDR teams to orchestrate pre-event, day-of, and post-event engagement strategies that maximize registration-to-attendance conversion and rapid sales follow-up. Track, analyze, and report on program ROI , pipeline sourced/influenced, and attendee engagement metrics, providing actionable recommendations to optimize performance against KPIs. Cross-Functional Collaboration & Operational Excellence Serve as the primary field marketing point of contact for North American commercial teams, bringing field and buyer insights back to the broader marketing organization to inform global campaign strategy. Coordinate with demand generation, content, product marketing, and brand teams to create compelling event collateral, localized messaging, and integrated follow-up assets. Manage regional field marketing budgets with a strict bias toward efficiency, meticulous attention to detail, and measurable business outcomes. Build scalable, repeatable playbooks and documentation for field programs that can be leveraged and replicated across other regions and customer segments. What We’re Looking For 4–6 years of proven experience in field marketing events within B2B SaaS, FinTech, payments, or related hyper‑growth technology sectors. A pipeline-first mindset with a track record of driving measurable revenue impact through field programs; you think in terms of pipeline numbers and deal acceleration, not just attendance. An execution-oriented self-starter who is highly self‑directed, moves fast, takes extreme ownership, and is comfortable navigating ambiguity with minimal oversight. Strong relationship-building and cross-functional skills , with a demonstrated ability to influence sales leadership, collaborate with marketing peers, and manage external vendors effectively. Exceptional project management skills , with the structural discipline to juggle multiple complex programs, regions, and stakeholders simultaneously. Operational proficiency across the marketing tech stack, including CRMs, marketing automation, and event software (e.g., Salesforce, Hubspot/Marketo, Splash, Zoom, or similar). Willingness and ability to travel 25%–40% of the time for event execution and stakeholder engagement. What We Offer Competitive salary and performance‑based equity package. Comprehensive healthcare, vision, and dental benefits. A highly collaborative, dynamic, and flexible working environment. The opportunity to shape the growth story of a global fintech giant in North America. #J-18808-Ljbffr Checkout.com