Sr Manager- Channel Marketing

Sr Manager- Channel Marketing

Step into the innovative world of LG Electronics. As a global leader in technology, LG Electronics is dedicated to creating innovative solutions for a better life. Our brand promise, 'Life's Good', embodies our commitment to ensuring a happier life for all. We have a rich history spanning over six decades and a global presence in over 290 locations. Our diverse portfolio includes Home Appliance Solutions, Media Entertainment Solutions, Vehicle Solutions, and Eco Solutions. Our management philosophy, "Jeong-do Management," embodies our commitment to high ethical standards and transparent operations. Grounded in the principles of 'Customer-Value Creation' and 'People-Oriented Management', these values shape our corporate culture, fostering creativity, diversity, and integrity. At LG, we believe in the power of collective wisdom through an inclusive work environment. Join us and become a part of a company that is shaping the future of technology. At LG, we strive to make Life Good for Everyone.

The Opportunity:

The Senior Manager, Channel Marketing leads the strategy and execution of partner-facing marketing programs that drive sell-in, sell-through, and loyalty across distributors, manufacturer reps, contractors, and strategic accounts.

This role owns channel program design (MDF/co-op, promotions, SPIFFs, rebates), through-channel demand generation, and partner enablement to accelerate growth for residential and/or commercial HVAC portfolios. The lead partners closely with Sales, Product Management, Marketing Operations, and Training to plan and launch programs that increase brand preference, capture share at the counter and jobsite, and deliver measurable pipeline and revenue.

What You Will Do

Channel Strategy & Partner Growth

• Build the annual channel marketing plan aligned to revenue targets, product roadmaps, and regional priorities.
• Develop joint business plans with priority distributors and rep agencies; set goals, KPIs, and co-funded initiatives.
• Segment partners (tiering) and define benefits, incentives, and requirements to drive performance and loyalty.

Program Design: MDF/Co‑op, Promotions & Incentives

• Own MDF/co-op strategy, policy, claims, and budget governance; improve utilization and ROI.
• Design seasonal promotions, SPIFFs, rebates, and bundle offers for NPI and base business; ensure compliance.
• Coordinate with Finance and Legal on eligibility rules, claims auditing, and tax/regulatory considerations.

Through‑Channel Demand Generation (TCMA)

• Launch through-channel campaigns (email, paid/local digital, social, search, events) that partners can easily activate.
• Manage partner portal/PRM and TCMA platforms (content syndication, ad funds, campaign-in-a-box).
• Deliver localizable assets: counter flyers, landing pages, sell sheets, spec sheets, case studies, videos, and playbooks.

Partner Enablement & Training

• Drive contractor and distributor enablement: certification programs, webinars, and counter training with Sales/Training.
• Equip partners with sales tools (selectors, calculators, configurators) to speed quoting and close rates.
• Aligning with Service and Tech Support to ensure post-sale experience reinforces brand loyalty.

Events, Trade Shows & Local Activation

• Plan regional events (Utility/energy conferences, roadshows, counter days) to generate partner demand.
• Provide market development kits for branch-level activations and local lead capture.

Analytics, Insights & Continuous Improvement

• Build dashboards for MDF usage, campaign activation, MQL→SQL conversion, partner contribution, promo lift, and ROI.
• Use POS/ship‑through data, CRM, and marketing analytics to optimize mix, targeting, and offer design.
• Conduct win/loss and voice-of-partner feedback loops to refine programs.

Leadership & Cross-Functional Collaboration

• Lead and develop a team of channel marketers, coordinators, and/or agencies.
• Influence cross-functionally with Sales Leaders, Product, Finance, Legal, and Marketing Ops to ensure on-time execution.
• Manage agencies and vendors; enforce brand and compliance standards across all partner-facing materials.

Qualifications

• 10+ years of marketing and/or communications experience, preferably in B2B or channel driven industries.
• Prior people management experience required
• Bachelor's degree required; advanced degree preferred.
• Experience working with B2B channel partners such as distributors, manufacturer reps, and AECs (Architects, Engineers, Contractors).
• Retail media experience preferred.
• Big box retailer experience preferred (e.g., Home Depot, Lowe's, Best Buy).
• Strong leadership presence with a positive attitude and high sense of accountability.
• Proven ability to manage multiple priorities in a fast paced, cross functional environment.
• Demonstrated creativity and a track record of developing effective marketing content and partner enablement materials.
• Excellent project management skills with strong communication and presentation capabilities.
• Advanced analytical skills with high proficiency in Excel, PowerPoint, and Adobe Creative Suite.
• Self motivated, proactive, and able to work both independently and collaboratively.
• Proven success with co-op/MDF, promotions, incentives, and through-channel marketing on scale.
• Experience with PRM/partner portals, TCMA, CRM (e.g., Salesforce), and marketing automation (e.g., Marketo/Eloqua).
• Strong analytical skills; proficiency with dashboarding/BI tools and POS/ship-through analysis.
• Excellent stakeholder management; ability to simplify technical content for contractor audiences.

Benefits Offered Full-Time Employees

• No-cost employee premiums for you and your eligible dependents for competitive medical, dental, vision and prescription benefits.
• Auto enrollment with immediate vesting of competitive company matching contributions in a 401(k) Retirement Savings Plan with several investment options.
• Generous Paid Time Off program that includes company holidays and a combined bank of paid sick and vacation time.
• Performance based Short-Term Incentives (varies by role).
• Access to confidential mental health resources to help you and your loved ones improve your quality of life. Personal fitness goal incentives.
• Family orientated benefits such as paid parental leave and support for families raising children with learning, social, behavioral challenges, or developmental disabilities.
• Group Rate Life and Disability Insurance.

Benefits Offered Temporary/Contractors

• Eligible for the relevant benefit programs offered through our partner agencies.

Privacy Notice to California Applicants

Applicants who need assistance or a reasonable accommodation during the hiring process may contact our team by phone at: View phone number on click.appcast.io or View email address on click.appcast.io. This email and phone number will only reply to accommodation requests and is not intended for general employment inquiries.

All qualified applicants will be considered for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.

In addition to the above, LG believes that pay transparency is a key part of diversity, equity, and inclusion. Our salary ranges take into account many factors in making compensation decisions including but not limited to skillset, experience, licensure, certifications, internal equity, and other business needs. While we consider geographic pay differentials in final offers, because we operate in many geographies where applicable, the salary range listed may not reflect all geographic differentials applied.