Senior Specialist, CRM Marketing

Company Overview Brother is a leading provider of home and office equipment, sewing and crafting products, and industrial solutions. With a legacy spanning over 115 years, our brand is renowned for producing award-winning printers, sewing machines, P-touch labelers, and more. Brother International Corporation (BIC) was established in 1954, marking over 70 years of operations in the United States. Our Americas headquarters is located in Bridgewater, New Jersey. BIC is a wholly owned subsidiary of Brother Industries Limited (BIL), which was founded in 1908 in Nagoya, Japan, and operates in more than 30 countries worldwide. Brother’s Americas presence includes subsidiaries in Canada, Mexico, Brazil, Argentina, Chile, and Peru. Why Work at Brother? Brother USA has consistently been recognized as a best place to work, reflecting our commitment to fostering a workplace culture aligned with our core values of being inclusive, collaborative, customer-centric, and socially responsible. We value work-life balance and flexibility, and as a result have introduced policies such as our hybrid office schedule, casual dress code, and flexible Fridays, which allow us to wrap up meetings for dedicated focus time or to start our weekends sooner, year-round. Our commitment to employee growth and development is demonstrated through our offering of facilitated courses and certificate programs and our investment in resources that enable self-paced learning. Role Overview The Senior Specialist, CRM Marketing oversees the development and growth of email marketing programs, ensuring the delivery of timely, relevant, consistent, and personalized messages that engage our customers and drive sales. This role also creates (through What You See Is What You Get (WYSIWYG) editors and HTML/CSS), tests, schedules and reports on ad-hoc emails, SMS messages, push notifications, and nurture/lifecycle campaign initiatives. Additionally, this position works closely with a variety of cross-functional team members, including multiple business units, representing discrete products, design & development. Duties & Responsibilities Email Marketing Campaigns & SMS/Push Campaigns Assist in setting the strategic direction of email marketing programs for Brother’s B2B & B2C Sales Divisions. Take ownership of and manage day-to-day project initiation, briefing, creative proofing, execution, and deployment for assigned Sales Division’s email marketing initiatives, using a marketing automation solution. Create email and SMS campaign audience criteria through filtered data extensions and SQL, lead scoring, and dynamic content targeting. Collaborate with the various business units as well as internal team members. Set up, configure, and deploy SMS and push notifications, ensuring timely and targeted delivery to drive customer engagement and conversions. Ensure email, SMS/Push campaigns comply with all appropriate legal regulations. Reporting & Analytics Analyze marketing campaign performance and make creative or strategic optimization recommendations to Marketing. Review and report on campaign results and KPIs, drawing insights that will continuously enhance channel performance. Initiate and track A/B testing programs designed to improve the user email experience through KPI data and trend analysis. Review web analytics and email performance data to drive marketing decisions based on customer interactions, online behavior, and conversion data, working with Marketing teams as well as other stakeholders. Develop documentation and road maps for processes, A/B tests, and promotions that succeed through emails. Digital Content Development Create and execute email campaigns through third-party email services, such as Salesforce, Pardot (MCAE), Responsys, and Constant Contact. Provide front-end development through WYSIWYG Editors and in HTML/CSS and ensure consistency of code across multiple clients (Gmail, Hotmail, Outlook, etc.) and browsers. Verify that campaign and activity details such as email content and links are tagged and captured accurately to provide data for click and interaction analysis. Education Serve as a subject matter expert for CRM marketing programs, providing strategic recommendations to improve customer engagement, lead nurturing, and lifecycle marketing performance. Keep abreast of industry best practices and provide recommendations for internal strategies. Evangelize and educate business units and leadership on best practices, industry trends, benchmarks, and the competitive landscape — ensuring adoption across the organization. Help educate others in the business on email best practices. Experience & Qualifications Education Bachelor’s Degree (or equivalent experience) in Marketing, Business, Communications, or related field preferred Experience Minimum 5 Years Experience in corporate email marketing, overseeing the development of B2C and/or B2B programs, including cross-functional work and hands-on experience with email execution, campaign management, content & design through marketing automation platforms and/or email service providers Minimum 1 Year Experience front-end development through WYSIWYG Editors, with basic knowledge of HTML/CSS working in a large corporate environment Software/Technical Skills Knowledge of working in an email service provider platform, working with email, managing campaigns, content, & designs Understanding of the nature of API’s and data integrations between platforms Knowledge of responsive design and automation emails, including good HTML and testing/validation skills Knowledge of troubleshooting cross-browser/mobile compatibility issuesKnowledge of e-campaign best practices which include HTML responsive coding, formatting, tracking, A/B testing, and reporting Knowledge of HTML email rendering bugs and workarounds Salesforce Marketing Cloud & Pardot (MCAE) Other Skills/Knowledge/Abilities Ability to move work forward independently, influence cross-functional partners, and serve as the primary driver of CRM initiatives rather than waiting for direction. Attention to detail with the ability to execute projects from beginning to end with minimal supervision Superior interpersonal abilities and strong communications skills (oral and written) Strong analytic ability: deep understanding of quantitative and qualitative analytic techniques to identify opportunities, assess results, and continuously improve Ability to create presentations and present to marketing team members Additional Details For This Role This role will be a hybrid role. Subject to business needs, employees may work remotely up to two days per week. Assigned office days will be determined by your manager. Base Salary The targeted base salary range for this position is $ 80,000.00 – $ 100,000.00 per year. Base salary is determined by the education, experience, knowledge, skills, and abilities of the successful candidate, as well as factors such as internal equity, cost of labor in the hiring location, and alignment with market data. The base salary accounts for the entirety of the on-target earnings for this role. No additional incentives or variable pay are applicable. Our Benefits We offer a comprehensive benefits package with diverse plan options to meet your family’s needs, including health, vision, and dental insurance—all effective from day one of employment. Under our 401(k) retirement savings plan, we match up to 100% of the first 4% of employee contributions, with employer matches vesting immediately. Additionally, we offer an educational assistance program that reimburses up to 100% of tuition, lab fees, textbooks, and other related expenses for qualifying programs. Details are available at for 2026 and for 2027. Our Mission, Vision & Culture Our mission is to live our “at your side” promise to simplify and enrich the lives of our customers, employees, and communities. We aim to be where people and technology meet, providing products and solutions that enhance how people live, work, and create. We look to our strategic culture drivers – accountability, authenticity, boldness, and excellence – to enable us to consistently deliver on our vision, mission, and shared values. These drivers help us shape a culture that empowers the business to succeed. About Where We Work Brother’s corporate headquarters for the Americas is in Bridgewater, NJ, across from the Bridgewater Commons Mall. This location houses key corporate functions, including HR, legal, finance, IT, and supply chain, and a significant presence of our business unit leadership and marketing teams. Our manufacturing and distribution facility in Bartlett, TN spans an impressive 1.5 million square feet – equivalent to 26 football fields – and is located on Brother Boulevard. In addition to the distribution center operations team, this facility hosts several other departments, including our customer service group. Brother also has employees based in other locations, such as Westminster, CO, where many of our marketing and product engineering team members from the mobile solutions division operate, as well as our distribution centers in Richmond, VA and Perris, CA. Additionally, our outside sales teams work remotely within their territories, staying geographically close to the accounts they support to ensure they are always “at your side” for our customers. Equal Opportunity Employer (EOE) Statement Brother International Corporation (“Brother”) is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, disability, or any other characteristic protected by applicable local, state or federal laws. Brother is committed to providing reasonable accommodations to individuals with disabilities throughout the application or interview process. If you need an accommodation, please contact us at View email address on click.appcast.io . #J-18808-Ljbffr Brother USA