Head of Marketing

We’re hiring a Head of Marketing who thrives on execution . You’ll own Fairmint’s marketingengine end-to-end—campaigns, launches, channels, analytics, and community growth. Your mission: turn the onchain equity category into mainstream adoption by delivering results you can measure. This role is built for a marketing operator who can both strategize and execute —buildingplaybooks, shipping campaigns, optimizing funnel performance, and leading a lean, senior team that knows howto move fast and hit targets. You’ll report directly to the CEO and collaborate with the PR & Communication team to ensure our messageconverts—not just resonates. This position is for US Citizen / Permanent Resident. What you’ll own Build, test, and scale Fairmint’s demand generation and user acquisition strategy for founders and investors Lead product marketing for the Investor App and Captable platform, including positioning, messaging, andlaunch execution Own marketing operations—CRM, analytics, campaign tracking, and marketing stack optimization Manage growth channels (email, SEO, community, social, paid, partnerships) with a focus on performancemetrics Design and run launch playbooks for product releases, integrations, and ecosystem partnerships Collaborate with the CCO to align storytelling with performance marketing, ensuring consistent voice andmeasurable impact Hire, mentor, and manage a small team across content, growth, and design focused on speed and precision Track KPIs and own the marketing funnel—awareness, activation, engagement, and retention What we’re looking for 4+ years in marketing leadership roles at fintech, SaaS, or web3 companies Proven record of executing data-driven campaigns that drive growth and adoption Deep understanding of founder and investor acquisition funnels Hands-on operator—comfortable working directly with tools like HubSpot, Webflow, GA4, and campaign dashboards Excellent project management, analytical, and communication skills Native-level English and ability to write sharp, high-converting copy Must be based on the US East Coast (NYC preferred) and authorized to work in the US You’ll lead the charge to turn Fairmint’s story into measurable traction—one campaign, one launch, and onefunnel at a time. #J-18808-Ljbffr