SOCIAL MEDIA SPECIALIST

Join the Flex Seal Social Media Team!

We are looking for a creative, quick-thinking Social Media Pro, to craft engaging content, spark conversations, and keep Flex Seal at the center of the online buzz!

Job Title: Social Media Specialist Department: Marketing

Job Summary: Hours M-F 9:00a – 5:30pm

The Social Media Specialist owns the end-to-end content calendar for both U.S. and International markets (Canada, Mexico, UK, and others). Under the guidance of the Social Team Lead, this role is responsible for developing and adapting organic social media content across platforms to resonate with both U.S. and International audiences. They will manage visual and copy asset creation, coordinate with internal teams, and ensure timely publishing and performance tracking. This role requires strong attention to detail, fluency in English, and a collaborative, execution-focused mindset. Spanish proficiency is a plus.

Duties/Responsibilities:

1. Content Calendar Ownership: Build, maintain, and schedule monthly organic social media calendars for U.S. and international markets, localizing themes and messaging per region under strategic oversight from the Social Team Lead.
2. Cross-Department Collaboration: Alongside Social Team Lead and Social Media Manager Collaborate with Creative, Community, Ecommerce, and PR teams to align social content with campaigns, product launches, seasonal moments, and events, integrating UGC, community feedback, and insights into future content.
3. Copywriting & Translation: Create social media copy in English, with the option to adapt into Spanish to maintain brand voice consistency across markets. Support translation efforts using tools like HeyGen, ChatGPT, and Claude.
4. Content Scheduling and Publishing: Schedule and publish all created content on social media platforms using backend tools such as Sprout, ensuring timely and accurate execution.
5. Visual & Video Production: Create and edit short-form content, including trend-driven videos and event support assets, using tools such as CapCut or Edits. Collaborate with the creative team for larger-scale asset requests.
6. Profile & Platform Management: Ensure all social media profiles, including bios, links, banners, pinned posts, and profile visuals are regularly updated and aligned with brand standards.
7. Performance Tracking & Insights: In collaboration with the Social Team Lead and Social Media Manager, monitor and analyze social media content performance, deliver monthly and quarterly reports as needed with actionable insights, and identify top-performing posts for replication in future calendars.
8. Trend Awareness & Adaptation: Stay current with platform updates and cultural trends, strategically integrating relevant trends into content to maximize engagement.
9. Event Content Support: Partner with the XM team to capture and produce social media content at events, whether by providing creative direction and assets to the team present at the event, or by shooting, editing, and posting in real time.
10. Influencers Resourcing Support: Assist the Social Team Lead with sourcing potential influence partners, gathering creator details, and organizing content for review.

Required Skills/Abilities:

• Writing & Editing: Strong English writing and editing skills, with Spanish proficiency considered a plus.
• Communication: Excellent communication and collaboration skills across teams and markets.
• Experience with CapCut, HeyGen, Sprout Social, and Meta Business Suite or similar platforms
• Solid understanding of Facebook, Instagram, TikTok, YouTube, X, and Pinterest
• Strong attention to detail and creative sensibility
• Ability to manage multiple projects and deadlines in a fast-paced environment
• Comfortable receiving feedback and collaborating cross-functionally
• AI Knowledge for content creation

Education and Experience:

• Bachelor's degree in marketing, communications, or related field
• 2–3 years' experience in social media content creation and calendar ownership
• Fluency in English required; Spanish proficiency is a plus.
• International content experience is a plus

Physical Requirements: Prolonged periods of sitting at a desk and working on a computer.

This job description may not be inclusive of all assigned duties, responsibilities, or aspects of the job described, and may be amended at any time, at the sole discretion of the employer.