Regional Marketing Manager

Job Description

Job Description

Description:

Lead Marketing Strategy Across One of the Nation's Fastest-Growing Automotive Groups

Are you a strategic marketing leader who thrives on driving business growth across multiple locations?

We're looking for a Regional Marketing Manager to lead regional marketing strategy for a portfolio of automotive dealerships throughout the Midwest. In this role, you'll partner directly with Regional Vice Presidents, General Managers, dealership leaders, and corporate leadership to develop marketing strategies that increase vehicle sales, generate qualified leads, strengthen community engagement, and improve customer experience.

This is more than a marketing role—it's a business leadership position where your decisions directly impact revenue, market share, and operational performance.

If you enjoy combining strategy, analytics, leadership, and field marketing execution, we'd love to meet you.

What You'll Do

Develop Regional Marketing Strategy

• Build annual, quarterly, and monthly regional marketing plans
• Partner with dealership leadership to identify growth opportunities
• Align marketing initiatives with inventory, sales, and operational priorities
• Translate company initiatives into localized marketing strategies
• Identify market trends, competitive opportunities, and customer insights

Drive Business Performance

• Analyze marketing performance, sales trends, lead generation, and ROI
• Monitor campaign effectiveness and optimize marketing investments
• Develop regional scorecards and executive performance reporting
• Make data-driven recommendations that improve business results
• Manage marketing budgets across multiple dealership locations

Lead & Develop Your Team

• Manage and coach Regional Marketing Leads
• Establish priorities, goals, and performance expectations
• Conduct performance reviews and ongoing coaching
• Develop scalable marketing processes and best practices
• Foster collaboration across multiple dealership teams

Partner with Dealership Leadership

• Serve as the primary marketing advisor to Regional Vice Presidents and General Managers
• Participate in regional business planning meetings
• Align marketing with sales, fixed operations, BDC, staffing, and operational goals
• Build strong cross-functional partnerships throughout the organization

Strengthen Community Presence

• Develop regional community engagement strategies
• Partner on sponsorships, events, and local marketing initiatives
• Evaluate partnerships based on business impact and brand visibility
• Support dealership reputation and customer engagement initiatives

Improve Marketing Operations

• Standardize campaign deployment and reporting processes
• Leverage AI, automation, analytics, and technology to improve efficiency
• Ensure brand consistency across all dealership locations
• Support continuous improvement initiatives throughout the marketing organization

Requirements:

What We're Looking For

• Bachelor's degree in Marketing, Business, Communications, or a related field
• 5–8+ years of progressive marketing leadership experience
• Experience supporting multi-location, retail, franchise, or dealership operations
• Strong strategic planning and business analysis skills
• Experience managing marketing budgets and performance metrics
• Ability to influence senior leaders and cross-functional teams
• Excellent communication and presentation skills
• Willingness to travel throughout the assigned region

Preferred Experience

Experience in one or more of the following industries:

• Automotive
• Powersports
• RV
• Retail
• Franchise Operations

Additional experience with:

• Regional or Field Marketing
• Multi-Location Marketing
• CRM Platforms
• Digital Marketing
• Marketing Analytics
• Business Intelligence Tools
• Customer Acquisition
• Team Leadership

Why You'll Love This Role

You'll have the opportunity to:

• Influence marketing strategy across multiple dealership locations
• Partner directly with executive leadership
• Build and mentor a high-performing regional marketing team
• Make measurable business impact through data-driven decision making
• Help shape the future of one of the fastest-growing dealership organizations in the country
• Work in an environment that values innovation, collaboration, and continuous improvement

Success in This Role Looks Like

You'll be measured on your ability to deliver results including:

• Sales growth
• Qualified lead generation
• Website and showroom traffic
• Marketing ROI
• Market share growth
• Customer acquisition and retention
• Regional marketing execution
• Team development and engagement
• Executive partnership and stakeholder satisfaction
• Brand consistency across all locations