Senior Marketing Operations Manager

Senior Marketing Operations ManagerLocation: San Francisco or Denver - RemoteAbout Airlock Digital:Airlock Digital is a global leader in application control and allowlisting. We seek to empower every organization to run only what they trust and operate free from malware and ransomware.With rapid growth across Australia, North America, and EMEA. We are committed to our core values, respect, determination, and integrity. We support a diverse and expanding global customer base. At Airlock, we pride ourselves on being a team of humble, collaborative, and driven professionals who support one another and share a passion for cybersecurity.What We Are Looking For:We're looking for a highly analytical and hands-on Senior Marketing Operations Manager to build and scale the engine behind our growth. This role is central to how we generate, measure, and accelerate pipeline -- owning everything from MQL frameworks to attribution modeling and end-to-end funnel reporting.As Senior Marketing Operations Manager, you will own and execute within HubSpot, building the system and shaping long-term direction to optimize for Airlock Digitals strategic advantage, ensuring every campaign, channel, and touchpoint is measurable, optimized, and directly tied to revenue outcomes.Key Responsibilities:Design, implement, and continuously refine our MQL and lifecycle stage frameworkPartner with Sales to ensure tight alignment on lead qualification, routing, and SLAsIdentify bottlenecks in the funnel and drive improvements that accelerate pipeline velocityWork with RevOps and Finance to build and maintain multi-touch attribution models in HubSpotEstablish clear reporting on channel performance, campaign ROI, and revenue contributionMove the organization beyond vanity metrics to pipeline and revenue-focused measurement – build a Marketing Operations system that scales with the businessOwn the entire HubSpot instance, including architecture, data structure, workflows, and integrationsBuild and optimize:Lead scoring modelsLifecycle automationCampaign tracking and UTM governanceDashboards and reporting frameworksEnsure data cleanliness, consistency, and scalabilityDevelop executive-level dashboards that provide clear visibility into:Pipeline generationConversion rates across the funnelCampaign and channel performanceCreate a single source of truth for marketing and revenue dataDeliver actionable insights that influence budget allocation and strategyWork closely with Marketing, Sales, and RevOps to align on definitions, processes, and reportingSupport campaign execution with proper tracking, segmentation, and measurement frameworksEnable Marketing leadership with clear, data-backed recommendationsOwn Marketing automation and campaign management to support email builds, website, and newslettersDay to day support of lead list uploadsRequired Skills & Qualifications:7+ years in Marketing Operations, Revenue Operations, or similar roles in B2B SaaS or cybersecurityProven track record building MQL models, attribution frameworks, and pipeline reportingDeep, hands-on experience with HubSpot as a primary CRM and marketing automation platformYou've built systems from the ground up—not just maintained themStrong understanding of full-funnel marketing and sales processesAdvanced knowledge of HubSpot workflows, reporting, and integrationsComfortable working with data tools (e.g., Excel, BI tools) to extend HubSpot capabilitiesBonus Points:Highly detail-oriented with a strong bias for data accuracy and integrityEqual parts strategic thinker and hands-on builderFocused on outcomes—especially pipeline growth and revenue impactExpertise in data modeling, segmentation, and reportingExperience with multi-touch attribution and campaign measurementWhat We Offer:We don't think money is everything, but we know it is an important part of your decision to apply for a role. This position has a salary range of USD $123,000-$154,000. Additional factors considered in extending an offer include responsibilities of the job, education, location, experience, knowledge, skills, abilities, and internal equity, alignment with market data, or applicable laws.At Airlock Digital we offer a wide range of benefits to our eligible team members. Our benefit programs vary by location and can include Medical, dental, and vision insurance – 401K Plan with 4% Company Match – Life and Disability Programs – Paid Parental Leave - Paid time off and Paid Holidays – Volunteer and Birthday Time off – Home Office AllowanceOur Commitment:We believe in supporting our team members both personally and professionally. Named one of the USA's Greatest Places to Work in 2024 and 2025, we value flexibility, trust, and a work environment that empowers our team to do their best work.