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Consumer Insights Researcher, Research Operations and Voice of Customer

H&R Block

About the RoleConsumer Insights ResearcherAbout the RoleAs the Consumer Insights Researcher, Research Operations and Voice of Customer, you will lead efforts to improve the efficiency and effectiveness of the research organization by improving operations, managing research tools, and putting in place AI-enabled agents and processes. You will also support our Voice of Customer experience survey program helping set up and deliver programs to gather client feedback. In addition, you will lead our consumer trends work, which will help ensure our senior leaders are able to make insights-informed decisions. You will support the broader organization by leading qualitative and quantitative research projects as needed.Day to day, you’ll...Define and enhance research processes, tools, governance, and documentationLead knowledge management of insights and competitive intelligenceLead the efforts to transform the research function through AI-led tools and agentsLead the management of the research suite of tools Provide project management and insights support for the Voice of Customer program Serve as the consumer trends lead, putting together reports on what trends will impact the tax and financial services industries and H&R BlockSynthesize insights across diverse internal and external studies and data sources into cohesive narratives that generate actionable insights for internal stakeholders and teamsLead qualitative and quantitative research projects as neededRequired QualificationsBachelor’s degree in Marketing, Business, Psychology, or a related field2+ years of experience in consumer insights, market research, Voice of Customer programs, or related fieldsFamiliarity with qualitative and quantitative research methodologies, including survey design and analysisExperience in synthesizing secondary research and various data sourcesStrong project management skills with an ability to manage multiple projects and prioritize effectivelyProblem-solving skills and attention to detailExperience working in a team environment Passion for improving processes and using AI to increase effectivenessPreferred Qualifications5+ years of experience in insights, research, or behavioral science roles within consumer-facing businesses, ideally in technology, fintech, or tax/financial servicesExperience in gathering and bringing to teams competitive intelligence, category trends, market shifts and whitespace opportunitiesExperience shaping or scaling research functions, including building frameworks, processes, governance models, or research operationsExpertise with modern research tools (e.g., Qualtrics, UserTesting, or similar) Experience supporting Voice of Customer programsExperience managing research and agency vendors Master’s degree in a relevant field (e.g., Human-Computer Interaction, Psychology, Behavioral Science, Marketing Research, Data Science, Business) is a plusWhy work for usAt H&R Block, our purpose is simple: to provide help and inspire confidence in our clients and communities everywhere. For more than 70 years, we’ve led the tax industry and we continue to evolve through our Block Next strategy, blending human expertise with digital innovation. That same commitment to care extends to our associates. When you join us, you become part of a High Performing, Connected Culture built on strong relationships, continuous learning, and a shared commitment to making a meaningful impact. We invest in your well-being through competitive pay, comprehensive benefits, and support for life both in and outside of work. Sponsored Job#LI-AD1 #LI-Remote

Vacancy posted 11 hours ago
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