Coordinator, Social Media Community Engagement

How You'll Contribute

The Communication, Marketing and Brand division uses creative and strategic tools to further the mission of the National Geographic Society, while maintaining our place as one of the world's most trusted nonprofit organizations and global brands. The division's creative minds develop and execute mission-driven, on-brand strategies, unifying our efforts across our owned and operated channels, strategic partners and earned media. The team is composed of seven integrated departments: Creative Studio, Integrated Brand Marketing, Partnership Marketing, MarCom Operations and Internal Communications, Strategic Communications, Executive Communications, and Crisis Communications and Public Relations.

The Coordinator, Social Media Community Engagement will support the Society's social media community management efforts and social listening. As part of the Social Media and Digital Engagement team within Integrated Brand Marketing, this role will contribute to the goal of increasing the reach, engagement and brand relevancy of the Society's work with targeted audiences through social media. This role reports to the Senior Manager, Social Media.

The Coordinator, Social Media Community Engagement is responsible for responding to social media comments, direct messages and tags in a consistent brand voice, and proactively engaging in social conversations with direction from the supervisor. The Coordinator, Social Media Community Engagement will also build and maintain social listening reports to monitor social conversations and sentiment about the Society, its community of Explorers, the broader National Geographic brand and other relevant topics. This role will support as needed on social crisis response, flagging comments to supervisor before they become crises and following protocols for crisis.

Your Impact

Responsibilities Include:

Social Media Community Engagement (50%)

• Support scheduling daily publishing of content across all social channels (Instagram, Facebook, LinkedIn, Threads and YouTube), keeping the team's content calendar up to date.
• With support from the supervisor, implement the Society's community engagement efforts across all social media channels. Monitor, respond to and engage with comments, DMs, mentions and tags that reflect the Society's brand voice.
• Monitor social media for potential opportunities for the Society to engage in cultural moments and conversations beyond owned posts with guidance from the supervisor.
• Monitor Explorers' social media accounts, work with the supervisor to strategically engage and elevate high-quality user-generated content (UGC) to showcase stories from a diverse range of National Geographic Explorers.
• Research emerging creators worth nurturing into deeper relationships.
• Coordinate with colleagues across the Communications, Brand and Marketing team, program teams and our Explorers on accurate, timely responses to social media questions.
• Identify comments that pose potential reputational risks or community backlash to Senior Manager, Social Media and work with them to track and de-escalate comments before they become a crisis.
• In moments of crisis, work with the supervisor to support crisis communication protocols for social media.

Social Listening (40%)

• Build and refine social listening reports to actively monitor content and conversations about the Society and the larger National Geographic brand.
• Monitor social media sentiment, trends and behavioral signals across platforms.
• Collaborate with Integrated Brand Marketing colleagues to share social listening insights to support overall brand health.
• Use social listening to discover untagged mentions relevant to our brand as well as real-time marketing moments for proactive community engagement.
• Conduct regular social listening and competitive audits.
• Develop social listening reports for campaigns, reputational risks or as needed.

Analytics and Insights (10%)

• Support regular reports to track community engagement KPIs, including engagement, sentiment and growth.
• Share social listening and community insights to the broader digital engagement team to allow the team to refine social strategy and content, and continue to evolve our approach across the entire digital ecosystem.
• Coordinate with the Manager, Analytics and Insights to share insights and data on social channel engagement as part of larger analytics initiatives.

What You'll Bring

Educational Background

Bachelor's degree preferred. Credentials in digital marketing, direct marketing or social media.


Minimum Years and Type of Experience

2+ years of social media or digital experience


Necessary Knowledge and Skills

• Active social media user with an understanding of major platforms such as Instagram, Threads, Facebook, LinkedIn and YouTube. Awareness of emerging platforms worth exploring to engage targeted audiences.
• Experience with digital social media tools (e.g., Sprout Social, Hootsuite or Sprinklr), including calendaring, analytics, community management and social listening.
• Ability to work on multiple projects, under deadlines, with changing priorities in a dynamic, fast-paced environment.
• Strong verbal and written communication skills and the ability to maintain a consistent brand voice.
• Ability to work collaboratively in a team environment.

Desired Qualifications

• A digital native who is immersed in social media culture and can identify appropriate trends for brands.
• Experience implementing social media strategies for a brand or nonprofit organization.
• Experience identifying compelling stories, content and assets sourced from a community of contributors.
• Experience working with an influencer or creator content community is a plus.

Supervision

No direct reports

Salary Information

The National Geographic Society offers a competitive and holistic total rewards package. Our compensation structure and transparent pay philosophy are based on industry-specific market data for similar-sized nonprofit organizations.

The salary range for this position accounts for a wide range of factors including but not limited to organizational need; specific skill sets; experience and training; certifications; and more. At the National Geographic Society, individuals are typically hired at or near the starting point of the salary range for their role, and compensation decisions are dependent on the facts and circumstances of each case.

The hourly range for this position is $25.13 - $26.45.

In addition, the National Geographic Society offers a competitive and comprehensive benefits package that includes, but is not limited to, medical, dental, and vision insurance; engaging and comprehensive wellness program; 401(k) retirement savings plan with matching contributions after 6 months of employment; flexible paid time off benefits with up to 22 days of paid annual leave per calendar year (15 days for new hires in their first year, prorated based on the number of pay periods remaining in the year) and 10 days of sick leave; 12 paid holidays and a paid winter break between December 25 and 31 (May not apply to all roles that are required to work during high volume seasons or essential workers. Please check with the hiring manager for confirmation.); paid parental leave, adoption and surrogacy expense reimbursement, fertility benefits; learning and development opportunities; Lifestyle Spending Account; pet adoption assistance and insurance; pre-tax transportation benefits with a generous employer subsidy; employer-paid life insurance and disability benefit; and a variety of National Geographic discounts and perks.

Job Designation

Hybrid - At the Society, we believe in the advantages of coming together to build community, mentor and learn from colleagues, and connect more deeply with our mission. As a result, the majority of our staff are Hybrid. Our Hybrid category requires that staff work at Base Camp two days each week: every Tuesday and Wednesday. Hybrid staff are also always welcome to come in additional days each week if preferred.

Candidates must be legally authorized to work in the United States. This position is not eligible for visa sponsorship.

We encourage you to apply even if your experience is not a 100% match with the position. We are looking for someone with relevant skills and experience, not a checklist that exactly matches the job description. We want to help you grow and in return, you help us grow into a stronger, more inclusive organization.