Associate Director, Programmatic

Associate Director, Programmatic

At Publicis Collective, we support our teams with the resources and tools they need to redefine the future of marketing. Clients rely on us to lead the way in connecting media, data, technology, and teams by what matters most – business outcomes. Publicis Collective's consultative practitioners are catalysts for business growth and innovation; we're more than media experts. We are an incubator for high-performing talent and a launchpad for ideas that push the boundaries of what's possible. As part of the global Publicis Media network, we're backed by the power, scale, and benefits of Publicis Groupe, one of the largest and most celebrated marketing and communications platforms on the planet.

The Associate Director, Programmatic (AD) oversees the strategic development and execution of programmatic campaigns across Display, Mobile and Video channels. The AD owns planning activities for complex or large spend campaigns and is responsible for generating strategic insights while driving learnings across the full suite of the client's activities, while serving as the primary point of contact for clients and will manage the development of client decks, status documentation, and facilitates client meetings. While providing thought leadership on audience strategies and campaign optimization, the AD builds strong relationships and establishes clear lines of communication with agency partners and the client services team alike. This role oversees all campaign activity and deliverables by the team's Programmatic Analysts and Managers and facilitates the training and development of the team, determining each individual's assignments and bandwidth, distributing work as needed.

Responsibilities:

• Direct and manage the daily workflow of all programmatic campaigns including proposal development, campaign activation and maintenance, and post-buy recaps
• Interface with Agency media teams to respond to RFPs, build strategic campaign plans, communicate service offerings, and identify and deliver new solutions in a collaborative fashion
• Review client deliverables for quality, ensuring that recommendations and work product are sound and viable
• Own the development of strategic proposals, coordinating across programmatic teams to account for all relevant inputs
• Assume accountability and ownership of programmatic campaign execution for assigned client accounts
• Understand and effectively communicate programmatic value proposition, technology, and processes as related to the growth of current and prospective agency accounts
• Monitor and report on campaign performance
• Participate in forecasting exercises for senior management
• Embrace and encourage a culture based on teamwork, collaboration, and intellectual curiosity
• Assist in training, mentoring, and developing team members
• Develop and maintain quality control procedures for programmatic campaign implementations
• Participate in regular knowledge sharing sessions to share and learn new strategies for optimizing and enhancing campaign performance
• Set and scale AI-enabled programmatic strategy by overseeing advanced optimization, forecasting, audience modeling, and testing frameworks across DSPs (e.g., DV360, The Trade Desk), ensuring automation drives meaningful business outcomes, not just efficiency

Qualifications:

• 5+ years of experience managing and activating end-to-end Programmatic campaigns for Display, Video, etc.
• Proven experience in effectively coaching and developing others, as this role will involve overseeing team members at the Manager, Senior Associate, and Associate levels
• Strong familiarity with DSPs, particularly DV360 and The Trade Desk
• Understanding of traditional and interactive media planning and buying elements
• Comfortable and confident with client communications and taking the lead in presentations and status meetings, with the ability to identify risks and effectively manage through issues
• Budget management experience, including forecasting and actualizing budgets
• Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel

Compensation Range: USD $97,375.00 - USD $133,300.00/Annually.