Public Relations Account Director

Job Description

Job Description

MassMedia Marketing, Advertising, PR is a women-owned, digital-first media and public relations agency that is headquartered in Las Vegas and services clients nationwide. For three decades, we have been at the forefront of media and PR agencies, attracting the best and brightest talent. We are passionate, high performers with diverse backgrounds and experiences who take pride in the work we do and a collaborative, energetic environment with space for everyone to be heard and grow. An award-winning agency for some of the southwest region’s most recognized consumer and hospitality brands, we offer a vibrant and fast-paced atmosphere rooted in diversity, inclusivity, and growth. We value ambitious self-starters who hold client service in the highest regard. 

We are currently seeking an experienced, full-time Public Relations Account Director to join our growing PR team.

Our ideal candidate is a news junkie who loves creative thinking, leading clients and knows how to work with the media to bring client’s stories to life. This role will play a vital role in the strategy and execution of public relations campaigns for our consumer and corporate clients across hospitality, travel, law, real estate, lifestyle and entertainment. This role is expected to have some existing media relationships and cultivate many (many) more on behalf of MassMedia clients.

We are looking for someone who is not only comfortable supporting an account, but also adept with consumer and trade media regionally as well as nationwide and enjoys and appreciates the art of media relations: developing press materials that will hook media, negotiate, and facilitate stories with the press and secure and track press coverage.

  DUTIES AND RESPONSIBILITIES:

• Lead and manage clients and campaigns independently
• Execute PR plans and strategies that are on brand and deliver on clients’ goals and objectives
• Cultivate and manage strong client relationships, providing them with strategic counsel and serving as a primary point of contact  
• Identify local, regional and national target media contacts across all channels and build/nurture positive relationships with the media on behalf of your clients
• Identify and develop proactive story hooks and pitch angles to secure consistent coverage for your clients
• Monitor news and client industries to hook onto trends and identify strategic PR opportunities for your clients
• Produce and pitch a wide range of press materials and content to secure earned placements for your clients (key messages, news releases, articles, blog posts, etc.)
• Facilitate client interviews, ensuring spokespeople are prepared and key messages are consistently conveyed through media coverage
• Collaborate with our integrated team to ensure seamless execution of PR messaging and outreach timed to other channels
• Bonus points those with experience supporting influencer campaigns!

Requirements

• 5-8 years of experience in a PR role with a successful track record of implementing media relations and communication campaigns
• Previous agency experience is a must--strong client experience is expected!
• Possess a strong understanding of the media landscape with existing contacts and relationships across local, regional and national consumer news media
• Proficiency in Muck Rack or similar media tool to deliver impactful reports and demonstrate ROI for clients
• Bachelor’s degree in communications, journalism, marketing or PR

Benefits

At MassMedia, we pride ourselves on hiring top talent and we work hard to provide benefits that make our team members lives better. 

Our comprehensive compensations and benefits program includes: 

• Designated flex/work from home days each week and flexible work environment where you aren’t tied to a desk 

• Competitive salaries and opportunity for advancement; we always strive to promote from within! 

• Medical, dental and visions plans for you and your family and financial protection options through disability, life, accidental death, cancer assist, critical illness, and medical bridge insurance 

• 401(k) plan with company matching program 

• Generous paid time off policy that increases each year you are with the company 

• Eleven (11) paid holidays and we pay you to take your birthday off! 

• Frequent company happy hours, events and team building activities 

• Professional development opportunities