Senior Manager, Field Marketing

Job Description

Job Description

Description

At Zappi, you’ll be joining a passionate team of marketers who are on a mission to help our own world-class customers, some of the best-known B2C brands on the planet, to evolve their own marketing, advertising, and innovation. We have a distinctive, highly differentiated brand, known for our quirky and fun energy, and for building incredible relationships with our customers. Our customers love us, promote us, and love to get on stage with us. Probably because we love them too! This comes through in our marketing and in the way we work every day.

About the role:

We are looking for an organized, creative, and results-driven Field Marketing Manager to help bring the Zappi brand and customer experience to life through memorable global events.

In this role, you’ll own the planning and execution of a range of in-person and virtual experiences, including industry conferences and trade shows, Zappi-hosted customer events, executive dinners, webinars and other strategic marketing programs.

You’ll work closely with the wider Marketing team as well as Sales and Customer Success to ensure our events engage the right audiences, create meaningful experiences for customers and prospects, and contribute to Zappi’s growth goals.

This is a hands-on role for someone who loves making things happen. You’ll manage events from initial planning through execution and follow-up, working across internal teams, external partners and vendors to deliver consistently high-quality experiences.

What you'll be doing:

• Own end-to-end execution of Zappi’s event calendar, including industry conferences, trade shows, customer events, executive dinners, webinars and other in-person or virtual experiences.
• Develop event plans, timelines and project briefs, coordinating all of the moving pieces required to deliver events on time and to a high standard.
• Manage event logistics including venues, catering, AV, booth requirements, signage, shipping, promotional materials, attendee registration and onsite coordination.
• Partner with the broader Marketing team to develop event messaging, creative assets, promotional plans and pre- and post-event communications.
• Work closely with Sales and Customer Success to identify target accounts and customers, drive attendance and ensure strong follow-up after events.
• Support Zappi speakers and customer participants, coordinating briefing materials, presentations, schedules and logistics to create a great speaker experience.
• Manage relationships with event organizers, venues, agencies and other external vendors, ensuring deliverables, timelines and budgets are met.
• Manage event budgets and track costs, invoices and spend to ensure programs are delivered efficiently.
• Be the key point of contact onsite for Zappi events, proactively solving problems and ensuring attendees, speakers and internal stakeholders have a great experience.
• Develop creative ways to bring Zappi’s distinctive brand and personality to life at events and create experiences people remember.
• Track and report on event performance, including attendance, engagement, leads, opportunities and other relevant success measures.
• Lead post-event debriefs and use learnings and performance data to continuously improve future events.
• Maintain event processes, calendars, documentation and tools to help the team work efficiently and consistently across programs.

Skills, Knowledge & Expertise:

• Experience in events, event marketing, field marketing or experiential marketing, within a B2B environment.
• Demonstrated experience managing events from planning through onsite execution and post-event follow-up.
• Strong project management skills with the ability to manage multiple events, deadlines and stakeholders simultaneously.
• Excellent attention to detail and organizational skills—you’re comfortable keeping track of lots of moving pieces without losing sight of the bigger picture.
• Experience working with external vendors, venues, event organizers and agencies.
• Strong written and verbal communication skills and confidence working with stakeholders across different teams and levels of seniority.
• Experience collaborating cross-functionally with Sales, Customer Success and broader Marketing teams.
• Commercial mindset and an understanding of how events contribute to demand generation, customer engagement and pipeline.
• Comfortable using data and event performance metrics to understand what worked and identify opportunities for improvement.
• Resourceful and calm under pressure, with the ability to solve problems quickly when plans inevitably change.
• Willing and able to travel to support events when required.
• Experience with CRM, marketing automation and/or event management platforms is a plus!

Benefits

• Salary range $110,000 - $120,000 + bonus per annum. Salaries are benchmarked annually
• Unlimited holidays – we want well rested and motivated teams so encourage people to take plenty of time off. We don’t cap your allowance, but do set a minimum of at least 20 days per year plus national holidays
• One company-paid mental health day of rest every quarter (these are pre-scheduled, so the entire company can take the same days off regularly to reset)
• Flexible working arrangements, including remote (unless otherwise specified)
• Thoughtfully designed offices to support both individual work and collaboration without interrupting others
• Support setting up your home office, if appropriate
• Wellbeing benefits and access to trained therapists / counsellors
• Company paid Life, AD&D, Short term & Long term disability
• Immediate access to Zappi's Health, Dental and Vision Insurance Plan
• Option to enter Zappi's 401k program after 90 days of employment, matched up to 4%
• Tailored personal development through training allowances, coaching, mentorship and career frameworks

Why join us? 

We’ve been recognized as one of the hottest martech companies in 2022 by Business Insider and named Best Place to Work by Quirk’s Media for our engaging and inclusive workplace culture. We’re committed to both people and the planet . 

Our belief in inclusion means we’re building an organisation of diverse individuals and helping brands eliminate cultural presumptions in their research. Read our Diversity Manifesto here. 

We are a values and behaviours driven business and believe that Trust, Truth, Ownership, Ambition and Humility describe Zappi employees on our best day. This is how we strive to show up for our customers, for each other and for our communities. 

Earning B Corp certification assures us we’re on the right track and have structures in place to become the business we want to be.

Our commitment to minimise our impact on the environment means being honest with ourselves and transparent with you—about everything from carbon emissions to tree-planting initiatives. We achieved our goal of becoming Net Zero in 2021! 

Zappi Company Culture Highlights

• Winner of Comparably's Award for Best Company for Women 2022
• Winner of Comparably's Award for Best Company Work-Life Balance 2022
• Winner of Comparably's Award for Best Company Compensation 2022
• Winner of Comparably's Award for Best CEO for Women 2022
• Winner of Comparably's Award for Best Company for Diversity 2022
• Winner of Comparably's Award for Best Company Culture 2022
• Winner of Comparably's Award for Best CEO 2022
• Winner of Comparably's Award for Best Happiness 2022
• Winner of Comparably's Award for Best Leadership Teams 2023
• Winner of Comparably's Award for Best CEOs for Diversity 2023
• Winner of Comparably's Award for Best Engineering Teams 2023
• Winner of Comparably's Award for Best Company Outlook 2023
• Winner of Newsweek’s Top 100 Most Loved Workplaces in the UK 2022 & 2023
• Recognised by Fast Company’s Best Workplaces for Innovators 2023
• Winner of Best Marketing Insights Platform in the MarTech Breakthrough Awards 2023 & 2024